Director of Corporate and Trade Communications

Job Description

We are seeking a Director, Corporate & Trade Communications to strengthen our reputation with industry stakeholders, retail customers, distributors, and the business media. This is a pivotal new role on our growing communications team, reporting to the SVP, Communications, and focused on building Celsius’ corporate reputation and voice across North America.

This role is ideal for a strategic communicator who thrives in high-growth environments and wants to help shape how the world sees a category-defining company. We’re looking for someone with a strong sense of ownership, curiosity, and the ability to move fluidly from big- picture strategy to precise execution.

You’ll lead and support communications programs that reach business-facing audiences, including beverage and retail trade press, industry analysts, distributor partners, regulatory stakeholders, and media interested in Celsius as a fast-growth public company. This position will play a critical role in cross-functional alignment with Investor Relations, Legal, Sales, Marketing, and Finance, especially during major product, portfolio, or reputational milestones.

This is a high-visibility role with direct exposure to senior leadership, external partners, and industry platforms — and an opportunity to grow within a high-performance communications function.

• Please Note:
• This role requires candidates to be onsite at our Boca Raton, FL HQ five days per week.
• A relocation package is available for qualified candidates.
• An equity package is included as part of the total compensation, if selected.
• While our preferred location is Boca Raton HQ, we are open to considering strong candidates who are based near our other offices in Louisville, KY or Los Angeles, CA, or who are open to relocating.
  
  

Key Responsibilities:

• Develop and execute proactive trade and corporate communications strategies that strengthen Celsius’ business reputation and visibility

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• Build and maintain relationships with key trade and business journalists; prepare spokespeople and manage interviews with professionalism and discretion
• Lead the development of messaging, Q&As, and communications materials related to business milestones, distribution updates, retail partnerships, and corporate initiatives
• Act as comms lead for industry-facing events and trade shows (e.g., NACS, BevNET, etc.)
• Support internal corporate communications and cross-functional alignment in partnership with internal comms and employer branding leads
• Collaborate with Investor Relations and Finance on external messaging related to earnings, shareholder moments, or investor-facing press
• Map and manage key external stakeholder relationships — including distributors, retail partners, industry media, and trade influencers — to ensure message consistency and narrative discipline
• Assist in issue and crisis management planning, stakeholder outreach, and rapid- response media engagement
• Manage and liaise with external agencies or contractors focused on B2B or corporate communication programs
• Contribute to executive communication needs as assigned, including speeches, statements, op-eds, or thought leadership
  
  

Qualifications:

• 7+ years of experience in corporate, B2B, or trade communications — ideally in CPG, retail, beverage, or related industries
• Demonstrated success in building media relationships and securing earned coverage in trade/business outlets
• Strategic planner and executor who can translate business goals into communications objectives with highly correlated strategies to deliver beneficial results

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• Sharp instincts for brand tone, messaging discipline, and balancing multiple stakeholder needs
• Highly professional, with excellent judgment and discretion when working on sensitive or high-visibility issues
• Demonstrated ability to use AI and digital tools (e.g., ChatGPT, Claude, Notion AI) to enhance message development, trend analysis, stakeholder engagement, and content efficiency
• Exceptional writing and editing skills — concise, clear, persuasive
• Experience leveraging data, research and technology to analyze situations and campaigns and set measurable objectives to demonstrate success
• Experience working cross-functionally with Sales, IR, Marketing, or Legal teams
• Proficiency in content planning, media monitoring tools, and internal workflows (e.g.,
• Meltwater, Cision, Monday.com, Teams, ChatGPT, Claude or similar)
• Bachelor's degree in communications, journalism, PR, or related field
  
  

Additional Attributes That Will Help You Succeed:

• You thrive in fast-paced, high-growth environments
• You’re a strategic thinker and an organized executor
• You’re confident representing the company externally and comfortable advising executives internally
• You bring energy, ideas, and the discipline to execute with speed and clarity — even when priorities shift