We are looking for a Digital Marketing Specialist to manage and optimize B2B paid media campaigns. The ideal candidate has experience in digital marketing with a strong focus on B2B advertising. The role involves campaign execution, testing, tracking performance, and translating data into actionable insights.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
💻 We’re Hiring: Digital Marketing Specialist 📊
Location: Fully Remote | 9 AM – 5 PM EST
About the role
Our client operates in a B2B marketing environment focused on driving lead generation and performance through data-driven digital advertising. They work with a hands-on, execution-first approach, emphasizing continuous optimization and clear performance insights across paid media channels.
They’re looking for a Digital Marketing Specialist to manage and optimize B2B paid media campaigns across multiple platforms. This role is key to executing, testing, tracking performance, and translating data into actionable insights that directly impact lead generation results.
What You’ll Do
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- Manage and optimize B2B paid media campaigns across LinkedIn, Google, and Meta
- Set up, monitor, and improve campaigns to drive leads, conversions, and ROI
- Run A/B tests on ad creatives, copy, audiences, and landing pages
- Track performance metrics and prepare clear, actionable reports
- Support basic SEO initiatives and manage light organic social media posting
What You Bring
- 2+ years of experience in digital marketing with a strong focus on B2B advertising
- Hands-on experience managing LinkedIn, Google, and Meta ad campaigns
- Strong understanding of paid media optimization and A/B testing
- Experience with performance reporting and analytics tools, including Google Analytics
- A data-driven mindset with strong attention to detail and organizational skills
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Opportunity
This role offers the chance to take ownership of paid media execution in a growing B2B marketing environment. You’ll gain hands-on experience across multiple platforms while contributing directly to lead generation performance and marketing impact.
If you’re analytical, execution-focused, and excited to optimize campaigns that drive real results. Apply today!
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