AI Summary
Lead growth strategy for wellness brands, develop and execute full-funnel growth strategies, and serve as a strategic partner to founders.
Key Highlights
Growth strategy development
Client leadership
Team leadership
Key Responsibilities
Develop and execute full-funnel growth strategies
Serve as a strategic partner to founders
Direct a world-class team
Technical Skills Required
Benefits & Perks
$8,000-$12,000/month USD
Performance bonuses
Fully remote work
Nice to Have
Wellness brand experience
Job Description
About Tharp Ventures
Tharp Ventures is a marketing operating partner for category-defining wellness and DTC brands — companies like Ra Optics, Ways2Well, and Daylight Computer. We help founders scale with clarity by balancing the art of brand with the science of performance: paid media, creative, email, and CRO — all under one cohesive system.
We're not a traditional agency. We act as the internal marketing arm for our clients, building deep partnerships that drive long-term growth.
The Mission
We're looking for a Head of Growth to take full ownership of client marketing strategy and scale our portfolio of wellness brands to new heights.
Your role: be the strategic brain behind the brands you lead. You'll set the vision, craft the messaging, call the plays, and run the team that executes — all while sitting shoulder-to-shoulder with founders who expect CMO-level thinking.
This isn't account management. This is ownership. You win when your brands win.
What You'll Own
Growth Strategy
- Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO
- Identify the levers that actually move revenue — and pull them relentlessly
- Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why
- Set KPIs, forecast growth, and hold yourself accountable to results
- Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO
- Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust
- Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness
- Direct a world-class team — all provided by us
- Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision
- Give feedback that makes creative and copy sharper. Elevate the output
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- Write and refine copy that converts — ads, emails, landing pages, product positioning
- Understand what makes wellness consumers tick. Speak their language authentically
- Brief creative with clarity. Know the difference between "good design" and "design that sells."
- Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses
- Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics
- Run CRO experiments and know how to read results without fooling yourself
You're Right for This Role If...
- You've scaled DTC brands past $5M+ in revenue and can prove it
- You've led growth or marketing at a brand or agency for 5+ years — ideally both
- You know the wellness space deeply. Blue light, supplements, functional medicine, biohacking, longevity — this world makes sense to you and you're genuinely interested in it
- You're dangerous in Klaviyo, Meta Ads Manager, Google Ads, and Shopify analytics
- You can write. Not "review copy" — actually write hooks, angles, and copy that convert
- You're client-ready. Founders trust you. You communicate with clarity, confidence, and zero fluff
- You lead teams without micromanaging. You set the bar high, give clear direction, and hold people accountable
- You're strategic but not precious. You'll get in the weeds when needed
- You're hungry. You want to build something, not just manage accounts
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- Shopify & Shopify Analytics
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- Klaviyo
- GA4 / Triple Whale / Northbeam
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- ClickUp
- Slack & Loom
- Google Workspace
Compensation & Location
- $8,000-$12,000/month USD (depending on experience) + performance bonuses tied to client growth
- Fully remote
- US or Canada preferred — must overlap with US Eastern time
- Candidates with wellness brand experience strongly preferred
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