Brand and Social Media Content Manager

🚀 We're Hiring: Brand & Social Media Content Manager (Remote) — Own the Content Engine for a 100K+ YouTube Brand

Watch this video to learn more: https://www.loom.com/share/2ce4fcf602e746cfb9cb79c914103db5

$30,000 - $40,000 CAD/year | Full-Time | 100% Remote (Mexico, Latin America & South America ONLY) + Huge Bonus and Benefits Program On Top + Travel Opportunities To Canada

We're looking for someone to own the entire content operation for Mike Sherrard — one of the most respected names in real estate education with 110,000+ YouTube subscribers, thousands of students, and a brand that's genuinely changing lives.

You won't be waiting for someone to tell you what to post. You'll be the one driving the strategy, coordinating the creative team, tracking what's working, and making sure nothing falls through the cracks.

If you want a job where you post and log off — this isn't it. If you want to build a content machine and see your work drive real business results — keep reading.

👉 Ready to apply? Submit your application here:

https://form.jotform.com/MikeSherrardCoaching/brandmanager-application

📍 Location Requirement:

This role is strictly open to candidates based in Mexico, Latin America, or South America. This is a non-negotiable requirement for timezone alignment with our North American operations. Applications from other regions will not be considered.

About Us:

We're on a mission to revolutionize the real estate industry through education, AI, and world-class content.

Here's what we've built:

• 110,000+ YouTube subscribers — one of the largest channels in real estate education
• 7,000+ students through our Social Agent Academy program
• 1,000+ realtors and teams served through our marketing agency
• #1 fastest-growing team at eXp Realty in Canada
• New AI-powered tools, CRM systems, and high-ticket experiences launching in 2025

We're not a faceless corporation. We're a small, driven team that works directly with the founders. No red tape. No bureaucracy. Just people who care about doing great work.

The Role:

You'll be the central operator of our social media presence across all platforms. You're not just scheduling posts — you're managing the full content lifecycle from idea to publish to performance tracking.

You'll own:

• YouTube — our primary platform with 110K+ subscribers
• Instagram — Reels, Stories, carousels, engagement
• Facebook, LinkedIn, TikTok — repurposed and native content
• Email newsletters — every video gets a blast to our list
• Blog content — repurposing videos into SEO-optimized articles

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• The Monday board — keeping the entire creative team on track

📄 Want to see everything this role includes? Review the full scope here: https://docs.google.com/document/d/17CpSqzkzd4FeDaA8xgDcHcsThBx1w4lh8ouKUs4uwzk/edit?usp=sharing

What You'll Actually Do Every Day:

• Check and update Monday board with project statuses
• Reply to DMs and comments across all platforms
• Review content calendar and confirm what's publishing today/this week
• Follow up with designers and video editors on upcoming deadlines
• Write content — email copy, blog posts, captions, CTAs
• Review thumbnails and provide feedback to designers
• Review video edits and approve or request revisions
• Create creative briefs for upcoming content
• Schedule posts in GoHighLevel
• Coordinate with the creative team to keep projects moving
• Verify all scheduled posts are correct and ready to go
• Update Monday boards with end-of-day progress
• Check analytics — what performed today? What's trending?
• Flag any at-risk deadlines before they become problems

Weekly Responsibilities:

• Strategy sync with Marketing Manager — align on ManyChat campaigns, conversion goals, content priorities, and what's working/not working
• Results and tracking review — analyze performance data, identify top-performing content, track which posts drove leads and conversions
• Creative team coordination — weekly check-in with designers and editors to ensure all assets are on track for the next 1-2 weeks
• Submit weekly data report — views, engagement, subscriber growth, top posts, conversions, and insights for leadership

End of Week Goals (Your Scorecard):

• 3 YouTube videos published (Monday / Wednesday / Friday)
• 5-7 short-form posts (Reels, Shorts, TikTok) across platforms
• 3 email newsletters sent (one per YouTube video)
• 3 blog posts published (repurposed from each video)
• Zero DM/comment backlog — everything responded to, leads flagged and escalated
• Monday board 100% current — every task updated, every deadline tracked
• Weekly data report submitted to leadership every Friday

📄 Review the full role breakdown and expectations here: https://docs.google.com/document/d/17CpSqzkzd4FeDaA8xgDcHcsThBx1w4lh8ouKUs4uwzk/edit?usp=sharing

Requirements:

• Must be located in Mexico, Latin America, or South America (strictly enforced)
• 2+ years of experience managing social media for a brand (not just your personal accounts)
• Experience with YouTube (uploading, SEO, descriptions, analytics)
• Strong writing skills — we'll ask for samples
• Experience coordinating with designers, editors, or creative teams
• Comfortable with project management tools (Monday.com, Asana, Notion, etc.)
• Experience with scheduling tools (GoHighLevel, Later, Buffer, etc.)
• Reliable internet and a quiet workspace for calls
• Strong English communication skills (written and verbal)

Bonus Points:

• Experience with ManyChat or DM automation
• Understanding of funnels and how content drives conversions
• Experience in real estate, coaching, or education space
• Video editing skills (even basic)

👉 Think you're a fit? Apply now: https://form.jotform.com/MikeSherrardCoaching/brandmanager-application

Why Join Us:

🌍 100% Remote — Work from anywhere in Mexico, Latin America, or South America. No commute. No office politics.

📚 Paid Education — Access to top-tier marketing courses, certifications, and training — on us

🚀 Work on High-Impact Campaigns — Your work will be seen by hundreds of thousands of people. This isn't a side project.

🤝 Direct Access to Founders — You'll work directly with Mike and Riya. No layers of middle management.

📈 Clear Growth Path — This role grows into Director of Social ($85K-$100K+ CAD) for the right person. We promote from within.

❤️ Heart-Centered Culture — We recently let someone go who had A+ skills but couldn't treat people with kindness. Culture matters here. No egos. No drama. Just driven people who genuinely care.

🏆 Industry Leadership — Join a brand that's leading the real estate education space. We're not trying to catch up — we're setting the pace.

Tools You'll Use:

• YouTube Studio • GoHighLevel (scheduling + CRM) • Monday.com (project management) • Instagram / Meta Business Suite • Canva (basic edits and reviews) • Google Workspace • Slack (team communication) • Analytics platforms (YouTube Analytics, Meta Insights, etc.)

Watch this video to learn more: https://www.loom.com/share/2ce4fcf602e746cfb9cb79c914103db5

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