Head of Non-digital Acquisition

We are looking for a highly driven and technically strong Head of Non-digital Acquisition to lead one of the most strategic growth engines for Plata in Colombia. This is a high-impact leadership role where you will enter a greenfield environment and build the entire ecosystem from scratch.

In our company, non-digital acquisition is a massive pillar of the business, accounting for up to 50% of our total customer inflow. Your mission is to master the local culture, build the right segmentation of the customer base and design the most efficient communication strategy that operates like clockwork - from launching a massive “Bring A Friend” program to optimizing every SMS, push, or call.

If you are excited about full ownership, strategic influence at the C-level, and the opportunity to build a team that drives half of a unicorn’s growth – this role is for you.

Challenges that await you:

• Create a full communication map and a dedicated DWH to drive data-led decisions for all non-digital channels
• Design and launch the Bring A Friend process, adapting global best practices to the local Colombian culture
• Define and execute a cross-channel strategy (push, SMS, calls, robots) across the entire funnel
• Identify opportunities within our existing base to drive sales of credit cards, debit cards, and insurance products
• Design and run A/B tests to optimize conversion rates and communication efficiency
• Start hands-on to set the standards, then hire, mentor, and lead your team more than to 10-15 specialists as the business explodes

Everything you build will directly impact efficiency, decision quality, and long-term business sustainability.

What makes you a great fit:

• A strong mathematical or technical degree (MSU, MIPT, HSE, MSTU, MEPhI, NSE or similar).
• Solid knowledge of mathematical statistics and probability theory.
• An analytical mindset and systematic thinking.
• Experience in hypothesis testing, experimentation, and validation.
• Strong SQL and Python skills.
• Experience with data visualization tools (Tableau, Superset, etc).
• Ability to transform business goals into analytical solutions and frameworks.
• Excellent communication skills and the ability to partner with cross-functional leaders.
• English level B2 or higher for effective collaboration with the international team.

Our ways of working:

• Innovative Spirit: a team from the best technical universities
• Honest Feedback: valuing open, transparent communication
• Supportive Team: a strong, collaborative community
• Celebrating Achievements: recognizing our wins together
• High-Tech Environment: a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances

Our benefits:

• Relocation support to our hub in Colombia, with assistance for the employee and their family
• Healthcare Coverage
• Education Budget: Language lessons, professional training and certifications
• Wellness Budget: Mental health and fitness activity reimbursements
• Vacation policy: 20 days of annual leave and paid sick leave