Marketing Director - Beverage and CPG Industry

Title: Marketing Director

Location: Traverse City, MI - offers a relocation package

Pay: $90,000-$120,000

Required Skills & Experience

- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

- 6–10+ years of marketing experience, ideally in beverage, CPG, or hospitality.

- Proven success developing and executing strategic marketing plans.

- Strong leadership skills with experience building and mentoring teams.

- Proficient in digital marketing platforms (SEO, email, social, e‑commerce).

- Strong analytical mindset with experience defining and tracking KPIs.

- Excellent written and verbal communication skills with a passion for storytelling.

- Creative, detail‑oriented, and comfortable working in a fast‑paced, entrepreneurial environment.

Job Description

This award‑winning craft distillery known for producing premium whiskey and spirits in the heart of Michigan’s cherry country. As we enter an exciting period of growth—including the launch of our new, state‑of‑the‑art whiskey production facility and visitor center—we continue to honor our heritage while pushing innovation forward. We’re passionate about delivering world‑class products enjoyed by whiskey fans nationwide and are looking for a dynamic Marketing Director to elevate our brand presence

The Marketing Director will lead marketing strategy and operations. This role is ideal for a seasoned marketer with 6–10 years of experience and a strong background in multi‑channel brand building. Working closely with our leadership team, you’ll develop and execute the marketing plan, manage digital and brand initiatives, and oversee all marketing efforts across content, social, PR, events, and consumer engagement.