Head of Marketing Department

About the Company

CMM Investment Consulting Group, headquartered in Budva, Montenegro, has been a trusted player in both local and international markets since 2007. For more than 19 years, we have delivered a full cycle of services, designed to make every step of the investment journey effortless, secure, and profitable.

As we expand, we are eager to welcome professionals who want to contribute strategically and commercially within a dynamic, stable, and fast-paced environment.

About the role

As a Head of Marketing Department, you will play a key role in bridging marketing and sales, driving the implementation of digital projects aimed at increasing brand awareness and lead generation. You will oversee marketing initiatives and participate in strategic planning.

You will manage a skilled team (SMM specialists, videographer, web designer, graphic designer, traffic manager) and work closely with the sales department to identify and eliminate bottlenecks in the marketing funnel. You are someone who sees not just campaigns, but the entire business context — from lead acquisition to conversion.

Key Responsibilities

• Strategic Leadership: Analyze market trends and develop marketing strategies focused on sales growth, brand awareness, and international expansion. Collaborate closely with the sales department to achieve shared business goals.
• Creative Campaigns: Develop and launch marketing projects from concept to execution. Implement innovative solutions and ensure measurable commercial results.
• Website Management: Oversee the company website as both a sales tool and brand asset — including SEO, content, analytics, and conversion rate optimization.

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• SMM: Develop and execute a social media strategy; manage content, promotion, analytics, and audience engagement to drive lead generation.
• PR & Communications: Build brand reputation, manage media relations and partnerships, and execute communication campaigns across international platforms.
• Team Management: Lead the marketing function and foster cross-departmental collaboration. Set goals, define KPIs, and support the development and motivation of your team.
• Analytics: Monitor key metrics, evaluate performance, and prepare regular reports. Ensure all marketing actions are focused on improving commercial results and driving sales growth.

Requiremens

• Higher education in marketing, project management, or digital technologies — a strong advantage.
• Experience as a Head of Marketing Department or Digital Project Manager
• Knowledge of English at B1 (Intermediate) level or higher.
• Proven experience in managing digital projects, advertising campaigns, and content initiatives.
• Strong knowledge of performance marketing tools: Meta Ads, Google Ads, SEO, website analytics, email marketing.
• Experience coordinating teams and working with contractors; familiarity with project management tools.

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• Strategic mindset, analytical skills, and the ability to identify new growth opportunities.
• Motivation to develop within marketing and grow into the Head of Marketing role.

We offer

• A stable company with an 18-year track record in the real estate market.
• Living and working in beautiful Montenegro (Budva) — a country with rich history, stunning nature, and a warm climate.
• Competitive compensation package (to be discussed individually after the interview).
• Official employment, residence permit, and relocation support.
• Assistance with housing (partial compensation provided).
• All necessary work equipment (computer/laptop, phone, mobile plan compensation).
• Professional growth opportunities: participation in international projects, creative freedom, and development as a marketing professional.