Head of CRM Monetisation

Tipico Malta
Relocation
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AI Summary

Lead a team of three in generating and sharing product testing insights, collaborating with analysts, and delivering reports to drive CRM optimization. Requires a Bachelor's or Master's degree in Marketing, Data, or a related field, and 4+ years of experience in a similar role.

Key Highlights
Lead a team of three in generating and sharing product testing insights
Collaborate with analysts to connect the dots across multiple insight sources
Deliver reports and gather data from various sources to drive CRM optimization
Key Responsibilities
Lead the play in generating and sharing regular product testing, including QA for new feature releases
Pass on valuable feedback to stakeholders, sparking improvements and fresh ideas based on marketing research and competitor testing
Collaborate with analysts to connect the dots across multiple insight sources and create the full picture
Support the CRM squad by delivering reports and gathering data from a variety of sources
Work closely with colleagues from other teams and our tech department to drive the game plan focusing on the business side of our CRM roadmap
Technical Skills Required
Marketing Data Data analysis
Benefits & Perks
Competitive salary
Insurance (private health, dental, private accident, sickness and life)
Free parking
Relocation support
On-site childcare
Sports incentive (gym membership subsidy)
Modern offices
Events (sponsored charity and team gatherings)
Supportive environment

Job Description


Your daily pitch


The Head of CRM Monetisation (m/f/x) is our playmaker when it comes to turning insights into winning strategies. Leading a team of three, this role runs point on product testing, database research, and competitor monitoring - always keeping an eye on the field to spot new opportunities.


But it’s not just about crunching numbers. You take data off the bench and put it into action, delivering clear insights and impactful presentations that help our stakeholders stay ahead of the game. The ultimate goal? To drive engagement and monetisation by finding smarter, faster, and more effective ways to optimize our CRM through the analysis of data and checking our product, competition and market gaps. In short, this role helps us to stay competitive, keep our fans engaged, and ensure we’re always scoring big with our customers.


At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a Head of CRM Monetisation (m/f/x) to join the team!


Your playing field


  • You lead the play in generating and sharing regular product testing, including QA for new feature releases.
  • You pass on valuable feedback to stakeholders, sparking improvements and fresh ideas based on marketing research and competitor testing.
  • You collaborate with analysts to connect the dots across multiple insight sources and create the full picture.
  • You support the CRM squad by delivering reports and gathering data from a variety of sources.
  • You work closely with colleagues from other teams and our tech department to drive the the game plan focusing on the business side of our CRM roadmap.


Which skills should you bring to the pitch


  • Education. You hold a Bachelor’s or Master's degree in Marketing, Data, or a related field.
  • Experience. You bring 4+ years of experience in a similar role. A background in iGaming is essential, with a strong focus on marketing and data analysis. Alternatively you bring a strong background from consultancy with a similar expertise.
  • Language. Fluency in English is a must as it’s our main business language. German skills are a plus - as we’re the #1 sports betting company in Germany.
  • Leadership. You are an inspiring leader with people management experience driving the success of your team.
  • Mindset. Your data-driven, analytical mindset helps you to analyze and find solutions for complex problems. You are highly motivated to achieve the best results and you bring a positive, can-do attitude to the game.



This is how we score with you


  • Established International Group. We have a solid foundation on which to grow.
  • Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support. To make your move to Malta as smooth as possible.
  • Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurance (private health, dental, private accident, sickness and life), and free parking.
  • On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
  • Sports Incentive. We want you to remain active and will subsidize a gym membership of your choice.
  • Modern offices. Our very own Tipico tower provides an open-plan space with the latest technology.
  • Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.


Think a career at Tipico is right for you? Apply now and join our dynamic team.


If you have any questions or comments about this role, our Talent Acquisition team is happy to help you! Feel free to reach out to us on our social media channels.


We look forward to your application!


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