Marketing Operations Specialist

Marketing Operations Specialist – Remote (Eastern Time Zone)

Optomi, in partnership with a leading entertainment organization, is seeking a Marketing Operations Specialist to support hands-on messaging execution, optimization, and experimentation across digital channels. This is an opportunity for a marketing operations professional who thrives in fast-paced environments and enjoys owning campaigns from solution design through deployment and analysis.

This role is ideal for someone who is highly detail-oriented, technically curious, and comfortable rolling up their sleeves to build and optimize messaging directly within platforms like Braze or similar tools. You’ll play a critical role in ensuring high-quality user experiences through rigorous QA, experimentation, and collaboration with globally distributed teams.

You’ll work closely with marketers, analytics partners, and fellow marketing operations specialists to deliver scalable, high-impact messaging solutions across email, push, and in-app channels.

Why you’ll love this opportunity

• Fully remote role aligned to the Eastern Time Zone
• Hands-on ownership of messaging campaigns from build to deployment
• Opportunity to work with leading messaging platforms like Braze
• Strong focus on experimentation, optimization, and quality
• Collaboration with globally diverse, cross-functional teams
• Meaningful impact on user engagement and messaging performance

What you bring

• 3+ years of experience in marketing operations, analytics, or equivalent applied roles

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• 1+ year of experience working in Agile team environments
• Hands-on experience with Braze or similar messaging platforms
• Applied coding experience with template scripting languages (e.g., Liquid, Handlebars)
• Strong understanding of messaging best practices across email, push, and in-app
• Experience designing and conducting experiments to minimize bias
• High attention to detail with the ability to identify potential bugs or issues
• Strong written communication skills for documentation, solution design, and insights
• Excellent verbal and written communication skills across globally diverse teams
• Curious, analytical mindset with a drive for continuous improvement
• Ability to be on-call during business-critical launches
• Undergraduate degree in business, technology, or a quantitative discipline (or equivalent experience)

Preferred

• Active certifications in messaging platforms (Braze, Salesforce Marketing Cloud, Adobe Experience Manager)
• Working knowledge of SQL
• Fluency in another language
• Prior experience supporting large-scale or high-volume messaging programs

What you’ll do

• Partner with marketers during refinement sessions to clarify campaign strategy and requirements
• Design custom or experimental messaging solutions aligned to marketing goals
• Build messaging solutions using code and conduct thorough self-QA testing
• Facilitate marketer user acceptance testing (UAT) for custom solutions
• Perform peer-review QA to ensure deployment readiness
• Monitor live deployments to quickly identify and resolve issues
• Analyze campaign performance using reporting tools or direct queries
• Share insights and recommendations to inform future optimization efforts
• Maintain clear documentation for solutions, designs, and outcomes