AI Summary
Amplify brand awareness, drive qualified pipeline, and build engaged communities across social media platforms. Develop and execute an integrated social media strategy aligned to product marketing and demand generation goals. Partner cross-functionally with Product Marketing, Demand Gen, Content, and Design to align messaging and scale campaigns.
Key Highlights
Develop and execute an integrated social media strategy
Create and manage an editorial calendar
Plan and run paid social campaigns
Monitor social listening and community feedback
Partner cross-functionally with Product Marketing, Demand Gen, Content, and Design
Key Responsibilities
Develop and execute an integrated social media strategy aligned to product marketing and demand generation goals for the US market.
Create and manage an editorial calendar: produce, schedule, and optimize multi-format content (posts, carousels, short-form video, Stories/Reels, live sessions).
Plan and run paid social campaigns (awareness to conversion), optimizing creative, targeting, and bids to maximize ROI and reduce CPL.
Monitor social listening and community feedback; respond to audience queries, escalate PR issues, and nurture relationships with advocates and partners.
Track performance with KPIs (engagement, reach, CTR, conversions); produce weekly and monthly reports with data-driven recommendations.
Partner cross-functionally with Product Marketing, Demand Gen, Content, and Design to align messaging, repurpose top-performing content, and scale campaigns.
Technical Skills Required
Benefits & Perks
Fully remote US-based role
Flexible hours and asynchronous collaboration
Competitive compensation
Professional development stipend
Generous paid time off
Nice to Have
Experience working with lead-gen funnels and integrating social with CRM/marketing automation (e.g., HubSpot, Marketo).
Background scaling social programs for remote-first teams and working with distributed stakeholders.
Job Description
About The Opportunity
A leading player in the B2B SaaS / enterprise software sector, building cloud-native solutions for business operations and developer productivity. We serve customers across North America with scalable, secure software products that improve business outcomes.
We are hiring a US-remote Social Media Manager to amplify brand awareness, drive qualified pipeline, and build engaged communities across LinkedIn, Twitter/X, Instagram, and emerging channels.
Role & Responsibilities
- Develop and execute an integrated social media strategy aligned to product marketing and demand generation goals for the US market.
- Create and manage an editorial calendar: produce, schedule, and optimize multi-format content (posts, carousels, short-form video, Stories/Reels, live sessions).
- Plan and run paid social campaigns (awareness to conversion), optimizing creative, targeting, and bids to maximize ROI and reduce CPL.
- Monitor social listening and community feedback; respond to audience queries, escalate PR issues, and nurture relationships with advocates and partners.
- Track performance with KPIs (engagement, reach, CTR, conversions); produce weekly and monthly reports with data-driven recommendations.
- Partner cross-functionally with Product Marketing, Demand Gen, Content, and Design to align messaging, repurpose top-performing content, and scale campaigns.
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Must-Have
- Proven experience managing social channels for B2B SaaS or technology brands with measurable growth outcomes.
- Demonstrable expertise in organic content creation and paid social campaigns across LinkedIn, Meta, and Twitter/X.
- Strong analytics fluency: ability to analyze performance in GA4 and advertising platforms to optimize campaigns.
- Excellent copywriting and messaging tailored to technical and executive audiences; experience with short-form video content.
- Experience with social scheduling and listening tools (e.g., Hootsuite, Sprout Social, or native platform managers).
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Experience working with lead-gen funnels and integrating social with CRM/marketing automation (e.g., HubSpot, Marketo).
- Background scaling social programs for remote-first teams and working with distributed stakeholders.
- Fully remote US-based role with flexible hours and asynchronous collaboration.
- Competitive compensation, professional development stipend, and generous paid time off.
- Fast-moving, product-led environment that values autonomy, experimentation, and measurable impact.
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