Lead messaging and positioning for the Email Hub product, developing high-impact copy and product content. Collaborate with cross-functional teams to drive feature launches and customer adoption. Contribute to broader product marketing frameworks.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager, Email Hub in Sweden.
This role focuses on leading the messaging, positioning, and go-to-market strategy for a high-impact email product within a digital platform for creators and communities. You will craft clear, compelling narratives that explain complex email functionality, driving adoption, engagement, and revenue growth. Working closely with Product, Growth, Design, Sales, and Customer Success teams, you will guide feature launches, enable internal teams, and create customer-facing education and collateral. The position offers a fully remote, collaborative, and high-autonomy environment where strategic thinking and hands-on execution are equally valued. Your work will directly influence how communities communicate, engage, and grow sustainably, ensuring customers realize maximum value from the Email Hub.
Accountabilities
- Own messaging and positioning for the Email Hub product, creating clear and differentiated narratives.
- Develop high-impact copy and product content across websites, lifecycle emails, launch assets, sales decks, and collateral.
- Lead go-to-market strategy for new features and product improvements, coordinating launches and measuring adoption outcomes.
- Enable internal teams by creating pitch decks, FAQs, battlecards, demos, and training materials for Sales and Customer Success.
- Produce customer-facing educational content, including guides, onboarding flows, FAQs, and best-practice examples.
- Collaborate cross-functionally with Product, Growth, Data, and Customer Success to gather insights and refine messaging strategies.
- Contribute to broader product marketing frameworks, ensuring Email Hub messaging aligns with the overall platform vision and brand.
- 5+ years of product marketing experience, preferably in high-growth software companies, with a focus on messaging, positioning, and copywriting.
- Exceptional written and verbal communication skills; strong storyteller capable of translating complex functionality into clear, compelling narratives.
- Proven success crafting positioning frameworks and leading go-to-market strategies for new product launches.
- Experience with customer insights, segmentation, and using data to refine messaging and optimize engagement.
- Deep understanding of email and lifecycle products, including automation, segmentation, deliverability, and engagement workflows.
- Strong cross-functional collaboration skills with Product, Growth, Sales, and Customer Success teams.
- High ownership mindset and ability to manage projects end-to-end with measurable impact.
- Proficient in English (CEFR Level C1 / ILR Level 5).
- Bonus: Experience as a growth marketer or in experimentation-focused roles, particularly in email, lifecycle, or engagement products.
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- Competitive salary: $140,000 - $160,000 USD per year, with annual reviews and potential equity participation.
- Fully remote work with autonomy and trust to manage outcomes.
- 35 days of PTO annually, plus paid sabbatical after 5 years.
- Comprehensive medical coverage or reimbursement options for you and your family.
- Parental leave for new or expanding families.
- Home office stipend and learning & development stipend to support professional growth.
- Annual bonus potential for roles without variable income or commission.
- Twice-yearly fully paid company retreats in global locations.
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We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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