AI Summary
Lead market activation and planning for a multinational premium spirits company. Develop annual and monthly activation calendars, identify high-impact opportunities, and manage brand immersion trips. Collaborate with global and regional stakeholders to ensure strategic alignment.
Key Highlights
Market Activation & Planning
Market Reporting & Reviews
Budget & AMP Spend Management
Creative & Brand Stewardship
Market Opportunities & Tactical Initiatives
Digital Content Oversight
Distributor & Team Capability Building
Key Responsibilities
Lead distributors in the development of annual and monthly activation calendars.
Identify high-impact activation opportunities for each brand.
Set KPIs, track performance, and evaluate the effectiveness of key activities.
Manage planning and logistics for brand immersion trips.
Deliver monthly marketing updates for key markets.
Conduct weekly alignment calls with the Asia Head of Marketing.
Monitor distributor AMP spending and ensure claims are supported, justified, and compliant.
Own the development of localized creative assets and toolkits.
Approve customized outlet visibility materials, permanent signages, and POSM.
Safeguard brand equity, ensuring all executions follow global guidelines.
Oversee distributor execution rather than executing activities directly.
Identify and propose tactical activation opportunities across on-trade and off-trade channels.
Partner with agencies and distributors to develop monthly digital content.
Ensure all digital assets adhere to brand guidelines and align with offline campaign themes.
Deliver brand and product training for distributor teams.
Technical Skills Required
Benefits & Perks
Regional Exposure
High Ownership Role
Career Growth
Creative Autonomy
Collaboration with Global Teams
Job Description
- Multinational Company
- Full Remote
This global premium‑spirits company is a multinational producer, importer, and distributor known for its diverse portfolio of over thirty brands across tequila, whiskey, vodka, rum, and craft spirits. It has a strong international footprint, distributing tens of millions of cases annually to more than 85 countries. Rooted in heritage and craftsmanship, the company focuses on innovation, sustainability, and strategic growth across global markets.
Job Description The Successful Applicant
- Market Activation & Planning
- Lead distributors in the development of annual and monthly activation calendars.
- Identify high‑impact activation opportunities for each brand (e.g., cultural moments, festivals, lifestyle events).
- Set KPIs, track performance, and evaluate the effectiveness of key activities.
- Manage planning and logistics for brand immersion trips (e.g., Mexico visits).
- Market Reporting & Reviews
- Deliver monthly marketing updates for key markets, highlighting performance, insights, and best practices.
- Conduct weekly alignment calls with the Asia Head of Marketing to share progress and propose new ideas.
- Budget & AMP Spend Management
- Monitor distributor AMP spending and ensure claims are supported, justified, and compliant.
- Validate invoices, evaluate cost efficiency, and prevent over‑claims.
- Creative & Brand Stewardship
- Own the development of localized creative assets and toolkits (e.g., local campaigns, festive themes).
- Approve customized outlet visibility materials, permanent signages, and POSM (glassware, shot trays, coasters, etc.).
- Safeguard brand equity, ensuring all executions follow global guidelines.
- Oversee distributor execution rather than executing activities directly.
- Market Opportunities & Tactical Initiatives
- Identify and propose tactical activation opportunities across on‑trade and off‑trade channels.
- Evaluate sponsorships, festivals, and new partnership opportunities to drive brand relevance.
- Recommend initiatives to strengthen brand presence during key seasonal moments.
- Digital Content Oversight
- Partner with agencies and distributors in Vietnam, Philippines, Indonesia, Korea, and India to develop monthly digital content.
- Ensure all digital assets adhere to brand guidelines and align with offline campaign themes.
- Integrate online and offline efforts (e.g., promoting outlet events through social platforms).
- Distributor & Team Capability Building
- Deliver brand and product training for distributor teams, focusing on guidelines, strategy, and consumer targeting.
- Train key leaders ("train the trainer") rather than serving as an on‑ground brand ambassador.
- Minimum 5 years of experience in BTL marketing for FMCG or lifestyle consumer brands.
- Strong brand management fundamentals and hands‑on activation experience.
- Highly self‑sufficient, resourceful, and solutions‑oriented.
- Proactive mindset with the ability to identify new opportunities independently.
- Excellent English communication and interpersonal skills.
- Proficient in PowerPoint and Excel.
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- Regional Exposure: Opportunity to work across multiple Asia markets with diverse consumer landscapes.
- High Ownership Role: Direct influence on brand activation strategy, creative development, and market execution.
- Career Growth: Build expertise in brand building, commercial collaboration, and cross‑market leadership.
- Creative Autonomy: Freedom to conceptualize and shape localized campaigns that drive real impact.
- Collaboration with Global Teams: Work closely with global and regional stakeholders to ensure strategic alignment.
Quote job ref: JN-022026-6936487
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