Head of Marketing

Yomali Ireland
Remote
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AI Summary

We're hiring a hands-on Head of Marketing to build our marketing function from the ground up. This role involves owning the full marketing lifecycle, building a small marketing team, and partnering with Sales, M&A, and Talent. The ideal candidate has a proven track record of taking a company from low visibility to measurable growth.

Key Highlights
Build marketing function from scratch
Lead small marketing team
Partner with Sales, M&A, and Talent
Key Responsibilities
Own end-to-end marketing strategy and execution
Build and lead a small marketing team
Partner closely with Sales, M&A, and Talent
Design and execute creative, data-driven campaigns
Track performance, report ROI, and continuously optimise
Technical Skills Required
Full-cycle B2B marketing Brand management Content creation Digital marketing Demand generation Sales collateral creation Employer branding
Benefits & Perks
Opportunity to work remotely
Resourceful and diverse team
Health insurance
Attractive PTO scheme
Nice to Have
Experience in SaaS, Fintech, eCommerce, or other high-growth sectors

Job Description


We’re hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up.

This is a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You’ll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding.

Your work will directly influence customer acquisition, M&A opportunities, and talent attraction.

This is not a “keep the lights on” role. You’ll have the autonomy to test bold ideas, build what doesn’t exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows.

Responsibilities

  • Own end-to-end marketing strategy and execution
  • Build and lead a small marketing team (content, social, field marketing)
  • Partner closely with Sales, M&A, and Talent to align messaging and materials
  • Design and execute creative, data-driven campaigns
  • Track performance, report ROI, and continuously optimise


Experience

Who We’re Looking For

  • Proven track record of taking a company from low visibility to measurable growth
  • Experience in early-stage or scale-up environments (roughly 50–200 employees)


Skills

  • Full-cycle B2B marketing (brand, content, digital, demand generation)
  • Strong understanding of how marketing supports revenue, M&A, and hiring


Leadership

  • True player-manager: equally comfortable building and executing
  • Experience hiring, coaching, and scaling a small team


Mindset

  • Creative, bold, and autonomous
  • Comfortable operating with ambiguity and owning outcomes


Nice to have

  • Experience in SaaS, Fintech, eCommerce, or other high-growth sectors


How We Work:

  • 40 hours/5 days per week
  • 100% remotely


Benefits:

  • Opportunity to work remotely
  • A resourceful, high-achieving, diverse, and fun team
  • Being part of a fast-growing company
  • Health insurance
  • Attractive PTO scheme


Why Join Yomali?

  • A genuine blank canvas across multiple businesses
  • Direct impact on revenue growth, M&A success, and talent attraction
  • High autonomy with strong leadership support
  • Opportunity to build something meaningful and visible within your first year
  • Proudly rated 4.42/5 overall satisfaction, reflecting a strong and continuously improving employee experience


“I like to hire great people, get out of their way, and back them 100%.”

— Mike Peters, CEO

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