Country Manager, Vietnam

The Country Manager – Vietnam is responsible for leading the overall market strategy, growth, and operations of the Vietnam business. This role owns market performance across acquisition, retention, CRM, partnerships, and local operations while ensuring alignment with regional and global direction.

The Country Manager will act as the primary owner of Vietnam market results — driving revenue growth, strengthening player retention, ensuring smooth local execution, and identifying opportunities and risks within the market.

This is a leadership and execution role requiring strong commercial awareness, deep understanding of Vietnamese player behavior, and the ability to coordinate across marketing, product, payments, and operations.

Core Responsibilities:

1. Market Ownership & Growth Strategy (Primary Responsibility)

Own Vietnam market performance including:

• Revenue and active player growth
• FTD and acquisition performance
• Retention and player value
• Overall market competitiveness

Develop and execute local market strategy aligned with regional direction:

• Acquisition and brand growth
• Retention and CRM strategy
• Competitive positioning
• Campaign and promotional calendar
• Continuously monitor Vietnam market trends, competitor activity, and player behavior to refine
• strategy.

2. Acquisition & Marketing Leadership

Oversee execution of all Vietnam acquisition channels and work closely with Central Acquisition team.

• Affiliates and media buying
• Influencers/KOLs and community channels
• Social media and digital campaigns
• Strategic partnerships and local activations
• Work closely with regional marketing and creative teams to:
• Localize campaigns effectively
• Ensure strong conversion performance
• Optimize marketing spend and ROI

Monitor funnel performance:

• Registrations
• FTDs
• CPA/CPR
• Conversion rates

3. Retention, CRM & Player Value

Work with central CRM and retention teams to drive:

• Deposit frequency and repeat behavior
• VIP and high-value player retention
• Reactivation of inactive players
• Localized promotions and lifecycle campaigns

Ensure Vietnam-specific player behavior is reflected in:

• Bonus strategy
• Communication tone
• Campaign timing and offers

Track and review:

• Retention rates
• Player value
• Bonus effectiveness
• Campaign ROI

4. Payments, Product & Operations Alignment

Act as Vietnam market representative across:

• Payments/PSPs
• Product and platform
• Customer support
• Operations

Flag and escalate issues impacting:

• Deposits and withdrawals
• Conversion and user experience
• Player complaints or churn drivers

Provide local insights to improve:

• Payment success rates
• Product-market fit
• Player journey and experience

5. Partnerships & Local Network Development

Build and maintain strong local relationships with:

• Affiliates and media partners
• Influencers/KOLs
• Community groups
• Vendors and agencies
• Identify strategic partnership opportunities to grow brand presence and trust in Vietnam.

6. Team Coordination & Reporting

Coordinate with regional teams:

• Acquisition
• CRM/Retention
• Creative/Design
• Product & Payments
• Operations

Prepare weekly and monthly Vietnam market reports covering:

• Performance metrics
• Key issues and risks
• Opportunities and recommendations
• Competitor updates
• Ensure clear communication between the Vietnam market and regional leadership.

Requirements & Qualifications

• Min 5+ years experience in iGaming, digital marketing, or country market management
• Strong understanding of Vietnam iGaming or online betting landscape
• Proven experience in acquisition, retention, or market growth
• Strong commercial and performance-driven mindset
• Experience managing multiple stakeholders across regions
• Fluent in Vietnamese and good English communication

Strong Advantage:

• Experience as Country Manager, Market Lead, or Senior Marketing Manager
• Strong network within Vietnam affiliate/KOL/community ecosystem
• Understanding of local payment behavior and player lifecycle
• Experience working with regional/global teams

Key Traits:

• Commercially driven and results-oriented
• Strong leadership and ownership mindset
• Deep understanding of Vietnam player behavior
• Highly proactive and solutions-focused
• Able to operate in fast-paced, high-growth environment
• Strong coordination and stakeholder management skills

You have the opportunity to work from our Kuala Lumpur Malaysia office! Relocation support? We got you! Apply today! 🚀