Digital Marketing & Content Specialist

Paci is seeking a creative and data-driven Digital Marketing & Content Specialist to own and elevate our digital presence. You will be the engine behind our content machine, responsible for developing high-impact content and executing targeted campaigns across multiple channels.

Key Responsibilities

1. Content Engine & SEO

• Blog Management: Write, format, and publish high-quality, engaging blog content on WordPress.
• SEO Optimization: Conduct keyword research and optimize all on-site content (meta titles, descriptions, alt-text) using tools like Yoast, SurferSEO, or Ahrefs.
• Visual Content: Generate and edit professional images and graphics to complement blogs and social media posts.

2. Multichannel Campaigns

• Email Marketing: Design visually appealing email templates in Mailchimp (or similar platforms) and manage subscriber segments for targeted campaigns.
• WhatsApp Marketing: Design, schedule, and execute broadcast campaigns using WhatsApp marketing automation tools.

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• Social Media: Create, curate, and schedule daily posts across all platforms to drive engagement and increase brand awareness.

3. Strategy & Maintenance

• Monitor website performance and regularly update older blog posts to maintain and improve SEO rankings.
• Track, analyze, and report on key campaign performance metrics (open rates, CTR, web traffic).
• Stay current with digital trends and leverage new AI tools to streamline and enhance content production.

Required Skills & Qualifications

• Experience: 2–4 years in Digital Marketing, Content Creation, or a similar role.
• Platform Mastery: Proficiency in WordPress, Mailchimp, and social media management tools (e.g., Buffer, Hootsuite).

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• SEO Savvy: Deep understanding of keyword intent and on-page SEO best practices.
• Design Eye: Basic to intermediate skills in Canva, Photoshop, or AI image generators (Midjourney/DALL-E).
• Technical Aptitude: Experience with WhatsApp Business API or other marketing automation tools is a significant plus.
• Communication: Exceptional writing and editing skills with the ability to adapt tone for different channels and audiences.

Why Join Paci?

* Opportunity to shape our brand voice from the ground up.

* Fully remote working environment.

* Competitive salary and clear growth path.

How to Apply

Please send your resume and a portfolio of your relevant work (include specific blog links, social media designs, or email campaign examples) to marketing@paci.ai