SEO Specialist

Job Title - SEO Specialist

Mode- 100% Remote

Working Days - Monday to Saturday

Shift - 7:00 am to 4:00 pm EST (8 Hours working + 1 hour break)

Years of Experience- 7+

Job Summary:

We are looking for a skilled and driven SEO Executive to join our team. As an SEO Executive, your primary responsibility will be to optimize our website and online content to improve organic search visibility and drive relevant traffic. You will play a crucial role in enhancing our online presence and ensuring that our website ranks well on search engine results pages (SERPs).

Responsibilities:

Keyword Research and Analysis:

Conduct thorough keyword research to identify relevant target keywords and phrases.

Analyze search volume, competition, and user intent to select optimal keywords for our website.

Develop keyword strategies to improve organic rankings and attract targeted traffic.

On-Page Optimization:

Optimize website content, meta tags, headers, and URLs with target keywords.

Create and optimize landing pages for specific keywords or campaigns.

Ensure proper internal linking structure and URL hierarchy.

Technical SEO:

Conduct website audits to identify technical issues and provide recommendations for improvement.

Optimize website speed, mobile responsiveness, and crawlability.

Implement structured data markup for enhanced search engine visibility.

Content Optimization:

Develop and implement content strategies based on keyword research and target audience.

Optimize website content, including blog posts, articles, and product descriptions, for search engines.

Ensure content is engaging, informative, and aligned with SEO best practices.

Link Building:

Execute effective link building strategies to acquire high-quality backlinks from authoritative websites.

Identify relevant opportunities for guest blogging, influencer partnerships, and directory submissions.

Monitor backlink profile and disavow toxic or spammy links if necessary.

Analytics and Reporting:

Monitor website performance using tools like Google Analytics and SEO platforms.

Analyze key SEO metrics, track keyword rankings, and provide regular performance reports.

Identify areas of improvement and implement strategies to achieve SEO goals.

Stay Updated on Industry Trends:

Keep up-to-date with the latest trends, algorithm updates, and best practices in SEO.

Research and implement innovative SEO techniques to stay ahead of competitors.

Requirements:

Proven experience as an SEO Executive or similar role.

In-depth knowledge of SEO techniques, algorithms, and ranking factors.

Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz).

Strong analytical and problem-solving skills.

Excellent written and verbal communication abilities.

Up-to-date with the latest SEO trends and best practices.

Proficiency in HTML, CSS, and content management systems (CMS) is a plus.