Inbound Marketing Manager

About the Client

Our client is a fast-growing remote tech startup helping companies across Asia set up, manage, and secure distributed teams from one unified platform. Lean, mission-driven, and execution-focused, they’re entering a high-growth phase where inbound marketing is a core growth engine.

The Role

This is a player–coach Marketing Manager role where you’ll fully own inbound marketing—from strategy to execution. You’ll drive qualified leads through SEO, high-converting content, website optimization, and marketing automation, while managing a small team of junior talent and contractors.

Key Responsibilities

• Own and scale inbound lead generation through SEO, content, and conversion optimization.

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• Build and execute a strong content & SEO strategy (blogs, case studies, landing pages, guides).
• Optimize the WordPress website for speed, UX, and lead capture.
• Manage HubSpot (or similar) for lead nurturing, automation, and reporting.
• Track performance using GA4, SEMrush, dashboards, and KPIs.
• Collaborate closely with Sales, Tech, and Leadership.
• Manage junior writers, interns, and external partners.
• Test and optimize small-scale paid campaigns (LinkedIn / Google).

Key Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in Digital Marketing, SEO, Content Marketing, or Analytics are a plus.
• 4+ years of B2B marketing experience (SaaS / Tech / IT services preferred).
• Strong hands-on experience in SEO, content, and inbound lead generation.
• Excellent written and spoken English.
• Experience with SEMrush, HubSpot, GA4, WordPress, Google Sheets/Excel.
• Data-driven mindset with strong ownership and execution skills.