Digital Marketing Manager

About Alive! 

It’s a beautiful day to be Alive! And we mean that literally.

Alive is a health and wellness app built to help people feel stronger, more confident, and more energized, both in the gym and in real life. We believe fitness isn’t just physical; it’s mental, emotional, and deeply personal.

Our mission is simple: make working out feel empowering, accessible, and actually enjoyable. We’ve built a user-friendly, motivating workout experience designed to meet people where they are, whether they’re just getting started or leveling up.

At the heart of everything we do is our Alive Community - real people showing up for their health, their confidence, and their growth. We’re here to help them feel proud of their progress, supported in their journey, and excited to keep going.

Because feeling good isn’t a luxury, it’s a lifestyle.

Job Functions:

• Growth Acquisition Optimization: Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Meta, and TikTok
• App Store Optimization: Develop and implement SEO strategies, including keyword research, on-page optimization, and performance analysis
• Lifecycle Retention Marketing: Manage marketing projects from concept through completion, ensuring timelines and deliverables are met
• Build, manage, and optimize email automation workflows (welcome series, lifecycle campaigns, promotions, re-engagement, retention, etc.)
• Write clear, compelling, and conversion-focused email marketing copy
• Repurpose existing content (video, photography, long-form content) into effective marketing collateral for email, ads, and digital channels
• Data-Driven Decision Making: Track and analyze campaign performance, providing insights and recommendations for optimization
• Maintain consistent brand voice and messaging across all marketing channels
• Community and Social Strategy: Support community building and social strategy

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Experience & Qualifications

• 2–5 years of experience in digital marketing, growth marketing, or performance marketing
• Proven experience running PPC, SEO, email, and lifecycle campaigns that drive real growth
• Comfortable owning user acquisition, funnel optimization, and conversion performance
• Hands-on experience with email marketing platforms and automation tools (HubSpot, Klaviyo, Mailchimp, or similar)
• Strong copywriting skills with a focus on engagement, retention, and conversion
• Experience repurposing video and creative content into high-performing ads and marketing assets
• Data-driven mindset with experience tracking performance metrics, marketing KPIs, and growth experiments
• Familiar with analytics tools and using insights to iterate quickly
• Experience working in fast-paced startups or small teams — scrappy, adaptable, and comfortable wearing multiple hats
• Passion for fitness, wellness, or building products that help people feel stronger, healthier, and more confident

You’ll thrive in this role if you:

• Enjoy fast-paced startup or agency environments

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• Have an eye for creativity and feel comfortable using tools like Adobe or Canva
• Love collaborating with designers, editors, and production partners to build standout campaigns

Working Environment:

• Fully remote — work from anywhere you feel your best and do your best thinking
• Join a small, energetic, and collaborative team where your ideas truly matter (and get shipped fast)
• A chance to shape the future of Alive — your work will directly impact our growth, our community, and our brand
• Work side-by-side with leadership in a fast-moving startup initiative is celebrated
• A hands-on, high-ownership role where you’ll take ideas from spark → strategy → launch → results
• A flexible, trust-based work style focused on outcomes, creativity, experimentation, and momentum
• A fun, supportive environment where we move quickly, celebrate wins, learn from experiments, and don’t take ourselves too seriously

Why You’ll Love This Role

This is a rare opportunity to own the entire marketing engine for a fast-growing fitness app, not just execute tasks, but shape strategy, run experiments, and drive real, measurable growth.

You’ll have the autonomy of a startup, the creative freedom to test bold ideas, and the visibility to see your work directly impact thousands of users. If you’re excited by building systems from scratch, scaling what works, and seeing your campaigns turn into real installs, engagement, and revenue, you’ll thrive here.

You’ll work on a brand that actually makes people feel stronger, healthier, and more confident, collaborate with a small, supportive team that moves fast, and gain hands-on experience across paid ads, SEO, lifecycle marketing, creative, analytics, and growth strategy, all while having a meaningful voice in where the company goes next.

If you’re looking for a role that’s fun, high-ownership, career-building, and purpose-driven, we want to hear from you.