PPC and Paid Media Specialist

localiq_uk United Kingdom
Remote
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AI Summary

We are looking for an experienced PPC and paid media specialist to deliver well-structured, results-driven paid media campaigns for a diverse range of clients. The role involves managing and servicing client accounts, executing and analysing campaigns, and presenting performance updates. The ideal candidate will have 2-3 years of experience in a PPC or paid media role within a digital marketing agency.

Key Highlights
Manage and service client accounts
Execute and analyse campaigns
Present performance updates
Key Responsibilities
Develop and implement paid media strategies across platforms
Work directly with clients to translate paid media performance insights into clear, actionable recommendations
Monitor and optimise campaigns, ensuring budgets, targeting, and creative are maximised for ROI
Report on performance metrics, identifying areas for improvement and growth opportunities
Manage workload effectively, meeting deadlines without compromising campaign quality
Tailor strategies to meet the needs of clients across a variety of sectors
Technical Skills Required
Google Ads Microsoft Ads Meta Ads Manager Google Analytics Search Console WordPress Shopify Magento Squarespace Craft CMS
Benefits & Perks
Competitive salary
Quarterly Bonus
25 days holiday + bank holidays + birthday off
Holiday buy scheme
Structured career progression & ongoing training
Pension plan & mental health support
Gym membership
Cycle to Work scheme
Eye care vouchers
Retail discounts
Team building days & annual volunteer charity day

Job Description


Application Deadline: 9 March 2026

Department: Digital Marketing Services

Location: Remote/UK

Compensation: £30,000 - £32,000 / year

Description

We are looking for an experienced PPC and paid media specialist with a strong track record in client-facing roles within a digital agency environment. This is a fully remote role that places you at the forefront of delivering well-structured, results-driven paid media campaigns for a diverse range of clients. You will spend a significant portion of your time managing and servicing client accounts, supported by regular client video meetings where you will present performance updates, discuss recommendations, and guide clients through their paid media activity. The remainder of your time will be focused on the hands-on execution, analysis, and optimisation of campaigns to ensure continuous improvement.

LOCALiQ is a prominent, award-winning digital agency within the Newsquest Media Group. Recent recognition includes a Silver Award for Local Campaign of the Year for our work with Diverse Care on the “Make Children’s Lives Better” campaign, along with notable achievements at the 2023 Search Engine Land Awards. We provide effective digital marketing solutions that help local businesses strengthen their online presence, connect with target audiences, and achieve sustainable growth. Our approach focuses on tailoring strategies to each client’s goals and offering clear reporting and insight to navigate an evolving digital landscape.

Please note that whilst the role is remote, the successful candidate will be required to work in the UK.

Key Responsibilities

  • Develop and implement paid media strategies across platforms such as Google Ads, Microsoft Ads, and Meta.
  • Work directly with clients, translating paid media performance insights into clear, actionable recommendations.
  • Monitor and optimise campaigns, ensuring budgets, targeting, and creative are maximised for ROI.
  • Report on performance metrics, identifying areas for improvement and growth opportunities.
  • Manage your workload effectively, meeting deadlines without compromising campaign quality.
  • Tailor strategies to meet the needs of clients across a variety of sectors.

Skills, Knowledge and Expertise

  • 2–3 years of experience in a PPC or paid media role within a digital marketing agency.
  • Strong communication skills, with the ability to simplify technical paid media insights for clients.
  • Proficiency with platforms and tools such as Google Ads, Microsoft Ads, Google Analytics, Search Console, and Meta Ads Manager.
  • Familiarity with website platforms such as WordPress, Shopify, Magento, Squarespace, and Craft CMS Solid organisational and time‑management skills to handle multiple client campaigns.
  • A strong understanding of digital marketing as a whole, and how paid media fits into broader strategies.


Benefits and D&I Statement

  • Competitive salary
  • Quarterly Bonus
  • 25 days holiday + bank holidays + your birthday off
  • Holiday buy scheme for extra flexibility
  • Structured career progression & ongoing training
  • Pension plan & mental health support
  • Perks & discounts including:
    • Gym membership
    • Cycle to Work scheme
    • Eye care vouchers (£50 towards glasses)
    • Retail discounts
  • Team building days & annual volunteer charity day

Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.

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