Product Marketing Manager

Position Overview

We are seeking a strategic, data-driven, and growth-focused Product Marketing Manager to join a fully remote team and lead positioning, messaging, and go-to-market execution across key product lines. This role sits at the intersection of product, marketing, sales, and customer success, translating product capabilities into compelling narratives that drive awareness, adoption, and revenue growth.

As a Product Marketing Manager, you will own the full product marketing lifecycle—from market research and competitive intelligence to launch strategy, sales enablement, and performance optimization. You will play a critical role in shaping how the product is positioned in the market and how it contributes to pipeline generation and revenue acceleration.

This is a high-impact remote role ideal for professionals with experience in B2B SaaS, technology, or high-growth environments who thrive in cross-functional collaboration and outcome-driven execution.

What You’ll Own

Positioning & Messaging Strategy

• Develop clear, differentiated product positioning and value propositions
• Translate complex product features into benefit-driven messaging
• Create compelling narratives for target personas and buying committees
• Maintain messaging consistency across web, campaigns, sales enablement, and content
• Conduct customer interviews and market research to refine messaging
  
  

Go-To-Market (GTM) Leadership

• Lead end-to-end go-to-market strategies for new product launches and feature releases
• Build launch plans including timelines, cross-functional coordination, and campaign assets
• Partner with demand generation to drive awareness and adoption
• Align product releases with marketing calendar and campaign strategy
• Ensure successful launch execution across digital channels
  
  

Sales Enablement & Revenue Support

• Develop sales decks, one-pagers, battle cards, FAQs, and competitive positioning materials
• Train sales teams on messaging, positioning, and differentiation
• Support pipeline acceleration through targeted product campaigns
• Align messaging with buyer journey stages to increase conversion rates
• Monitor product adoption metrics and influence retention strategies
  
  

Market Research & Competitive Intelligence

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• Conduct ongoing competitive analysis and positioning assessments
• Identify market trends, emerging customer needs, and whitespace opportunities
• Develop win/loss analysis frameworks
• Provide insights to product and leadership teams
• Support pricing and packaging strategy development
  
  

Performance & Analytics

• Define KPIs for product launches and campaigns
• Track pipeline influence, product adoption, and campaign performance
• Collaborate with marketing operations and RevOps on reporting dashboards
• Optimize messaging and positioning based on data insights
• Connect product marketing activities to MQLs, SQLs, and revenue impact
  
  

Cross-Functional Collaboration

• Partner closely with Product Management to align roadmap and messaging
• Work with Demand Generation to amplify launches and drive pipeline
• Support Customer Success with onboarding and expansion messaging
• Collaborate with Content, Growth, and Digital Marketing teams
• Serve as the internal product messaging expert
  
  

What Success Looks Like

• Clear, differentiated product positioning in the market
• Successful product launches with measurable pipeline impact
• Increased product adoption and revenue contribution
• Strong alignment between product, marketing, and sales teams
• Data-driven optimization of messaging and GTM strategy
  
  

Required Qualifications

• 3–7+ years of experience in Product Marketing, B2B Marketing, or Growth Marketing
• Experience in SaaS, enterprise software, or technology companies preferred
• Strong storytelling and messaging development skills
• Experience leading go-to-market strategies and product launches
• Analytical mindset with ability to connect marketing efforts to revenue outcomes
• Comfortable working cross-functionally in remote or distributed teams
• Excellent written and verbal communication skills
  
  

Preferred Qualifications

• Background in B2B SaaS or enterprise technology
• Experience with marketing automation, CRM, and analytics platforms
• Familiarity with customer journey mapping and lifecycle marketing
• Exposure to Revenue Operations (RevOps) frameworks
• Experience working in scale-up or high-growth environments
  
  

Work Environment & Benefits

• Fully remote / work-from-home flexibility
• High-impact strategic role with ownership and autonomy
• Opportunity to shape positioning in a growth-stage company
• Collaborative international team
• Competitive compensation and professional development opportunities
  
  

Career Growth & Advancement

High-performing Product Marketing Managers may grow into Senior Product Marketing Manager, Head of Product Marketing, Director of Marketing, or VP of Marketing roles, influencing company-wide growth strategy and revenue expansion initiatives.

Key Skills

Product Marketing Manager, Remote Marketing Jobs, B2B SaaS Marketing, Go-To-Market Strategy, GTM, Product Positioning, Messaging Strategy, Demand Generation, Growth Marketing, Revenue Marketing, Sales Enablement, Competitive Intelligence, Pipeline Growth, Marketing Analytics, RevOps, SaaS Growth, Remote Hiring