AI Summary
Develop and execute customer relationship management and e-mail marketing strategy to foster customer loyalty and retention. Focus on personalized initiatives, segmentation, and data-driven insights. Drive retention and growth through email marketing, messenger marketing, and referral programs.
Key Highlights
Develop and execute CRM and e-mail marketing strategy
Implement personalized initiatives and data-driven insights
Drive retention and growth through various marketing channels
Key Responsibilities
Develop and implement a comprehensive CRM strategy
Own and grow the Email Marketing channel
Manage end-to-end newsletter operations
Drive growth initiatives through automated flows and personalization
Collaborate with the Creative team to brief content needs
Partner with the Customer Service team to streamline one-to-one communications
Technical Skills Required
Benefits & Perks
A bright and spacious design office in the heart of Berlin
Unique opportunity to shape company's future
High level of responsibility and creative freedom
30 days of holidays
Flexible hybrid working model
Subsidized Urban Sports Club membership
Berlin Public Transport pass or German lessons for international employees
Once-per-season gift voucher
Nice to Have
Experience developing and managing VIP or loyalty programs
Experience leveraging AI-driven personalization for CRM and email campaigns
Job Description
What You Will Do
We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints. In this role, you will own our email marketing channel, establish new messaging channels, and implement personalized, data-driven initiatives that enhance the customer experience and strengthen long-term relationships.
- Develop and implement a comprehensive CRM strategy to increase customer loyalty, retention, and lifetime value.
- Own and grow the Email Marketing channel, setting clear objectives and evolving platform requirements.
- Manage end-to-end newsletter operations in Klaviyo, including creation, testing, scheduling, and performance tracking.
- Collaborate with the Creative team to brief content needs and ensure email campaigns align with brand and platform best practices.
- Drive growth initiatives, such as automated flows, personalization, dynamic content, and targeted campaigns.
- Build and optimize customer segmentation strategies to deliver tailored experiences for different audiences.
- Conceptualize and launch messenger marketing channels (e.g., SMS, WhatsApp) to expand customer engagement touchpoints.
- Design and execute referral and word-of-mouth marketing programs to drive organic growth.
- Partner with the Customer Service team to streamline one-to-one communications and create VIP treatment programs for top-tier customers.
- Evaluate and implement incentive strategies for customer acquisition and retention while protecting brand positioning.
- Monitor, analyze, and report on CRM and email performance, identifying actionable insights and improvement opportunities.
- Stay ahead of industry trends, platform updates, and new technologies to continually evolve Aeyde’s CRM strategy.
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- 4+ years of experience in Email Marketing and CRM.
- Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors.
- Hands-on experience with messenger marketing (SMS, WhatsApp, or similar).
- Deep knowledge of email marketing platforms, ideally Klaviyo.
- Proven track record of driving retention and CLV growth through CRM and email initiatives.
- Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences.
- Understanding of RFM or similar segmentation frameworks.
- Excellent communication and stakeholder management skills to collaborate cross-functionally.
- Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools.
- Excellent written and spoken English communication skills.
- Bonus: Experience developing and managing VIP or loyalty programs
- Bonus: Experience leveraging AI-driven personalization for CRM and email campaigns
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Interested in relocating to Germany? Check out our comprehensive Relocation Jobs in Germany page with detailed relocation packages and benefits.
- A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
- A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
- A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
- Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
- Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
- 30 days of holidays.
- Flexible hybrid working model subject to team specifications.
- Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
- Relocation assistance available including visa support.
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