Marketing Data Analyst (Offline-First Merchant Insights)

About Us

Gala Circle is a service provider offering integrated cutting-edge technology solutions for North American enterprises. It focuses on helping enterprises achieve business growth, efficiency improvement, and innovation, covering multiple industries such as catering and retail. Market Research (Marketing Department · North America)

Its core services consist of four major segments:

1.Ecological Operation Integration: Including alliance ecosystem restructuring, and cost reduction through centralized procurement.

2.Marketing & Customer Operations: Providing omnichannel social marketing, private domain establishment, and membership system services.

3.Payment & Compliance: Launching comprehensive payment solutions tailored to the North American market (covering major payment methods), while ensuring transaction security, compliance, and tax support.

4.Customized Technology Development: Covering systems such as CRM/ERP/HRM, industry-specific platforms, and SaaS/API integration.

About The Job

As a Marketing Data Analyst (offline-first Merchant Insights), you will help Gala Circle accelerate growth in NYC’s restaurant market by turning field-collected merchant data into clear segmentation, demand insights, and funnel improvements. This role sits at the intersection of market research + marketing analytics: you’ll build a reliable offline merchant dataset (e.g., revenue range, POS fees, labor costs), develop and iterate tier-based merchant segmentation and profiles, and translate findings into actionable, tier-specific go-to-market guidance.

Key Responsibilities

• First-Hand Offline Data Collection: Visit restaurants in Flushing and Manhattan Chinatown to collect key data such as monthly revenue, current POS fees, and labor costs. Successfully accomplish assigned KPIs and goals that include, but are not limited to, on site restaurant data collections, ensuring data accuracy and traceability.

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• Merchant Segmentation & Profiling: Based on offline data, define New York restaurant tiers and profiles by specific monthly revenue, core needs etc.
• Deep Demand Analysis: Combine offline data and merchant interviews to identify demand priorities by tier. Record demand intent in the sales system and propose solutions based on data insights and professional judgment.
• Precision Promotion Alignment: Provide tailored promotion strategies per tier (e.g., bulk procurement cost-saving solutions for Tier A; multi-platform integration to reduce labor for Tier C).
• Conversion Funnel Review: Track daily outreach, intent, and contract data by tier.
• Analyze conversion funnels to identify churn causes (e.g., Tier C churn due to insufficient labor savings).
• Produce a Weekly Data + Profile + Demand Review Report.

Qualifications

• Background in marketing or data analysis; experience in North American restaurant or B2B data preferred.
• Proficient in Excel / Google Sheets, Business intelligence software, and visualization; able to independently build segmentation models.
• Strong understanding of restaurant tiered needs and ability to translate them into actionable marketing guidance.
• Fluent in English and Mandarin.
• Results-driven mindset; able to optimize promotion strategies using data insights.

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**This is an Unpaid internship.

What We Offer

• Hands-on, real-market experience: Work directly with NYC restaurants and merchant data to support go-to-market decisions in a fast-moving, restaurant-tech environment.
• End-to-end exposure to marketing analytics: Build practical skills across segmentation, customer/merchant insights, and funnel performance tracking—working closely with Marketing and Sales.
• Growth & mentorship: Learn best practices in data-driven marketing, reporting, and stakeholder communication through close collaboration with a cross-functional team.
• Visa sponsorship: Sponsorship may be available for qualified candidates, depending on role requirements and eligibility.

Additional Information

Example New York Restaurant Tiers:

Tier A (Monthly Revenue $150K+):

Core needs: cost reduction (payments / ingredients / labor) + precision marketing

Profile: chain-oriented, stable traffic, focused on scalable cost reduction

Tier B (Monthly Revenue $90K–120K):

Core needs: cost reduction + order growth + neighborhood influence

Profile: regional reputation, moderate traffic, need broader customer reach

Tier C (Monthly Revenue $50K–70K):

Core needs: revenue growth + labor cost reduction

Profile: small single-location restaurants, labor-constrained, dependent on walk-in traffic