Senior Marketing Analyst (Data Scientist III)

• Role: Data Scientist III
• Location: 100% Remote (Global)
• Compensation: USD 90–110 per hour

About the Role

We are seeking a Senior Marketing Analyst (Data Scientist III) with deep expertise in Salesforce Data Cloud and advanced SQL to join a high-impact Marketing Analytics team supporting Business Messaging initiatives.

This role will focus on building and scaling audience segmentation capabilities to power data-driven marketing campaigns reaching millions of customers. The ideal candidate is highly technical, hands-on with large-scale datasets, and experienced in partnering cross-functionally to develop scalable audience systems and reporting pipelines.

Key Responsibilities

Audience Segmentation & Strategy

• Build and maintain complex audience segments in Salesforce Data Cloud
• Develop Calculated Insights using advanced SQL
• Identify and define audience signals to drive targeted marketing campaigns
• Activate audience segments to marketing automation platforms

Data Engineering Partnership

• Collaborate with Data Engineers to design and enhance data pipelines supporting marketing systems
• Ensure reliable data flow into reporting and segmentation environments
• Maintain and optimize large-scale datasets (millions of records)

Analytics & Reporting

• Develop automated reporting solutions and self-service dashboards
• Monitor campaign performance and key marketing KPIs
• Size revenue opportunities through segmentation analysis
• Troubleshoot and resolve data discrepancies across systems

Business Translation

• Translate marketing requirements into technical audience definitions
• Partner with campaign managers on complex audience builds
• Present insights clearly to both technical and non-technical stakeholders

Required Qualifications

• 7+ years of experience in marketing analytics, data science, data engineering, or related field
• Expert-level SQL skills (CTEs, window functions, query optimization, large dataset handling)
• Hands-on experience with Salesforce Data Cloud or similar CDP platforms
• Experience building audience signals and segmentation frameworks
• Proven collaboration with Data Engineering teams on pipeline development
• Experience automating reports and building self-service dashboards
• Proficiency in Tableau or similar visualization tools
• Advanced Excel / Google Sheets skills
• Basic Python knowledge for automation and APIs
• Strong communication and stakeholder management skills

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Preferred Qualifications

• Experience with Salesforce Marketing Cloud (SFMC)
• Familiarity with CRM data structures and account-level models
• Background in B2B marketing analytics
• Experience supporting large-scale marketing ecosystems

Core Competencies

• Salesforce Data Cloud
• Customer Data Platforms (CDP)
• Advanced SQL & Data Modeling
• Audience Segmentation Strategy
• Marketing Analytics
• Data Pipelines & Automation
• Dashboard Development
• Campaign Performance Analysis
• Cross-Functional Collaboration

Equal Opportunity Statement

We are an equal opportunity employer and consider all qualified applicants without regard to legally protected characteristics. Reasonable accommodations are available upon request.

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