Content & Lifecycle Marketing Manager

About LuxGive

Imagine unforgettable travel experiences that fuel meaningful change. At LuxGive, we’ve woven this vision into reality, becoming the undisputed leader in luxury consignment experiences. Our mission is to lead travel with purpose, weaving philanthropy into every journey.

Our founders, veterans of the luxury rental industry, leveraged their expertise and extensive network to build a groundbreaking platform. We’ve assembled a team of 70+ travel and Nonprofit professionals with an unwavering commitment to exceptional service. Together, we source and deliver dream vacations in stunning private homes and resorts around the world.

Since 2019, our innovative approach has facilitated over $40 million in donations, empowering nonprofit organizations and enriching the lives they touch. As a fully remote company, we foster a supportive and inclusive culture where team members share a passion for creating positive change.

About The Role

The Content & Lifecycle Marketing Manager is responsible for developing and executing high-quality, on-brand content that strengthens LuxGive’s brand, deepens customer relationships, and drives revenue growth through owned channels.

This role blends brand storytelling with database and lifecycle marketing, executing our content strategy across email, website, Journal, sales enablement, and partner communications. The Content & Lifecycle Marketing Manager translates complex fundraising and travel concepts into compelling narratives for nonprofits, partners, and donors, while ensuring content aligns to audience needs, lifecycle stage, and retention goals.

Reporting to the Head of Marketing, this role supports lifecycle marketing, database engagement, retention initiatives, and LuxGive’s position as an industry authority.

What You'll Do

• Own end-to-end content creation across email, website, Journal, sales enablement, and partner communications, ensuring consistent voice, tone, and brand positioning

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• Execute LuxGive’s database and email marketing content strategy, including ongoing communications, segmented messaging, and value-driven engagement for core audiences
• Collaborate with the Head of Marketing to plan and execute lifecycle and nurture programs, including automated email sequences, behavioral and lifecycle-triggered campaigns, and segmented messaging within LuxGive’s ESP
• Write, test, and optimize email content (subject lines, CTAs, layouts, messaging, and cadence) to improve engagement, retention, and conversion
• Research, write, and publish SEO- and GEO-optimized Journal content, evergreen resources, gated lead magnets, and Success Stories
• Maintain LuxGive’s authority positioning through educational content, guides, and nonprofit impact storytelling
• Support philanthropic storytelling initiatives, including Gift of Giving, Volunteer Days, and nonprofit success stories
• Create content to support organic, partner, and community-driven initiatives aligned to lifecycle stage and audience intent
• Develop sales and partner enablement materials, including one-pagers, case studies, FAQs, pitch decks, and consultant resources
• Use engagement data, database insights, and experimentation (A/B testing, sequencing, segmentation) to continuously refine content strategy
• Maintain content standards, documentation, and workflows across shared tools and platforms
• Collaborate closely with Marketing, Design, Sales, and Partner teams to deliver cohesive, high-quality content and campaigns
  
  

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Qualifications

• 3–5+ years of experience in content marketing, lifecycle marketing, or email/database marketing
• Strong writing, editing, and storytelling skills with exceptional attention to detail
• Demonstrated experience owning email marketing and lifecycle programs within an ESP, preferably Customer.io
• Experience translating complex concepts into clear, compelling narratives
• Working knowledge of SEO best practices and long-form content strategy
• Analytical mindset with experience using engagement data to inform messaging and content decisions
• Highly organized, self-directed, and comfortable managing multiple priorities in a remote environment
• Collaborative, proactive, and high-ownership approach to work