Marketing Manager - Account-Based Marketing

Our client is seeking a Marketing Manager to join their growing team. This is a full-time, direct hire role; 100% remote anywhere in the East Coast.

What You'll Do

Content Creation & Digital Marketing

• Develop account-specific content and campaigns targeting our defined list of 75-105 key accounts
• Create sales enablement materials including one-pagers, presentations, case studies, and proposal content
• Build and execute multi-touch email campaigns and sequences for specific accounts and personas
• Develop LinkedIn content and outreach strategies to engage decision-makers at target accounts
• Manage contact data, enrichment, and segmentation within HubSpot to support account-based plays
• Translate technical product capabilities into clear value propositions for municipal and airport buyers

Events & Conference Management

• Plan, coordinate, and execute our presence at 8-10 industry conferences and events annually (IPMI, NACTO, US Conference of Mayors, Smart Cities conferences, etc.)
• Organize and execute 1-2 client-hosted customer events or digital summits per year
• Manage all conference logistics including booth design, collateral, travel coordination, lead capture, and follow-up
• Develop event strategies that create touchpoints with specific target accounts and decision-makers

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• Coordinate speaking opportunities for leadership team and prepare supporting materials
• Build post-event nurture campaigns to advance relationships with attendees from target accounts
• Track event ROI and attribution to pipeline and closed deals

Strategic Marketing Initiatives

• Support go-to-market planning including budget tracking and resource allocation decisions
• Develop case studies and customer success stories from municipal and airport clients
• Collaborate on messaging and positioning
• Maintain and evolve our account tiering strategy and marketing plays by account segment

What You Bring

Required Experience

• 4-7 years of marketing experience in B2B / B2G technology or SaaS companies

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• Demonstrated success with account-based marketing or highly targeted account strategies
• Experience working with defined account lists and supporting sales in named account pursuit
• Proven track record managing event presence and conference programs
• Strong content creation skills across formats (written, visual, presentation)
• Proficiency with marketing automation and CRM systems (HubSpot strongly preferred)
• Self-starter mentality with ability to manage multiple projects independently
• Excellent project management skills and comfort working with sales teams on specific deals

Highly Valued

• Experience marketing to government, municipal, or public sector buyers
• Understanding of complex enterprise sales cycles (6+ months)
• Experience organizing customer events, user conferences, or digital summits
• Experience at early-stage or high-growth startups
• Familiarity with account tiering strategies and multi-touch campaign orchestration

This position does not offer sponsorship. Candidates must be legally authorized to work in the United States without sponsorship now or in the future.