Marketing Brand Specialist

Job Title: Marketing Specialist I (Brand)

Location: 100% Remote

Duration: 12+ Months Contract (Extendable)

Schedule: M-F 100% remote (30-35 hours/week)

Pay: $27.76/hr on W2 (Depend on experience)

Note- Prefers East Coast or Central candidates

Must Have:

• Adobe Creative Cloud
• Asset Management Software
• Corporate Branding

Nice To Have:

• Asset Management

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• Branding
• Canva (Software)
• Web Copywriting

Roles & Responsibilities

• Partner with internal teams and external agencies as a creative collaborator—bringing ideas, inspiration, and visual storytelling across print, digital, experiential, and merchandise channels
• Contribute to the concepting and design of brand campaigns, presentations, events, and other key initiatives that express the GE identity
• Ensure marketing and communication materials align with brand standards and visual identity guidelines
• Provide brand guidance and feedback to internal teams and external partners, balancing creativity with governance
• Participate in ideation sessions, offering fresh perspectives that support an evolving, purpose-driven brand
• Create and maintain brand assets, templates, and governance resources (e.g., guidelines, toolkits)
• Manage and update Brand Central, ensuring brand tools and resources remain current and accessible
• Support and optimize the Digital Asset Management (DAM) system, including onboarding new assets and archiving outdated materials
• Monitor the Brand mailbox, responding to brand questions and providing digital consultation support

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Qualifications / Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field—or equivalent professional experience
• Proven experience in brand design, visual communication, or graphic design within a corporate or agency environment
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and PowerPoint as a design tool
• Strong understanding of brand systems, visual identity, and digital/print production processes
• Design is essential to this role—a strong portfolio demonstrating brand systems and visual storytelling is required; copywriting experience or interest is a plus

Desired Characteristics

• 4+ years experience supporting brand development or management within a large organization or creative agency
• Thrives in a fast-paced, high-volume, start-up–style environment fueled by purpose; comfortable with ambiguity, change, and evolving processes
• Proactive, hungry, and opportunity-oriented—always seeking how to elevate the work, not just execute what’s asked
• Optimistic, creative problem-solver who sees challenges as opportunities to jump in and find solutions
• Adaptable and “always ready” in mindset—able to pivot quickly as priorities evolve, while respecting clear boundaries and a healthy work/life balance