Design and deliver a scalable technical product marketing toolkit for a new discipline within Business Data Cloud. Translate technical capabilities into clear value narratives and build consistent content efficiently. Ideal for experienced consultants with expertise in data architectures and marketing to data engineers.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Details
Job ID: Sedaa81276
Job Title: Marketing Analyst/Manager T3 (USA)
Description: FULLY REMOTE (USA)
Rate: 45k to 70k annually
We are building a new technical product marketing discipline within client Business Data Cloud, focused on data practitioners (data engineers, architects, data scientists, analytics leads, etc).
To accelerate this effort, we are seeking an experienced external consultant to design and deliver a scalable, reusable technical product marketing toolkit. This toolkit will equip our team with structured templates, messaging frameworks, and repeatable assets that can be applied consistently across solution areas and use cases.
This is not a content production role. It is a systems-building, enablement-driven engagement focused on establishing a durable foundation for technical product marketing excellence.
Objectives of the Engagement
- The consultant will design and deliver a comprehensive toolkit that enables our team to:
- Translate deep technical capabilities into clear, practitioner-relevant value narratives
- Build consistent, high-quality practitioner content efficiently
- Align product marketing outputs to real-world data architecture challenges
- Scale best practices across a growing team
Scope of Work
The consultant will:
- Define the Technical Product Marketing Framework
- Review and validate messaging architecture for data practitioner personas
- Review and validate narrative structures (problem → capability → architectural proof → value realization)
- Develop a Reusable Template Kit: Deliver editable, structured templates including:
- Technical solution narrative templates
- Architecture storytelling templates (reference architecture slide structure, capability mapping, etc.)
- Data practitioner persona playbooks
- Use-case value articulation templates
- Competitive differentiation frameworks
- Field-ready “explain it simply” translation guides
- Technical blog / whitepaper scaffolding
- Demo storyline framework
- Technical launch narrative framework
- Validate Governance & Quality Standards
- Tone and voice guidance for technical audiences
- Standards for architectural diagrams and capability mapping
- Guidance for balancing technical depth and business value
- Review checklist for consistency and clarity
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Enable the Team
- Conduct workshops to walk through the toolkit
- Provide examples applied to 1–2 real BDC focus areas
- Ensure templates are intuitive and scalable
Ideal Background
We are looking for someone who:
- Has built technical product marketing systems for enterprise B2B software companies
- Deeply understands modern data architectures (lakehouse, semantic layer, decoupled compute/storage, AI-ready platforms, etc.)
- Has experience marketing to data engineers, architects, and analytics leaders
- Has worked with platforms such as SAP, Snowflake, Databricks, or hyperscaler ecosystems
- Thinks in structured frameworks and operating models
- Can balance technical rigor with narrative clarity
- Has previously built reusable enablement toolkits (not just one-off assets)
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Bonus:
- Familiarity with SAP ecosystem
- Experience inside large enterprise organizations
Deliverables
By the end of the engagement, we expect:
- A complete technical product marketing toolkit (templates + guidance)
- Applied examples in at least one SAP Business Data Cloud domain
- A clear operating model for how the team should use the toolkit
- Workshop sessions delivered to onboard the team
What Success Looks Like
- Team members can independently create high-quality, practitioner-focused content using standardized templates
- Messaging across focus areas feels cohesive and structured
- Technical narratives clearly articulate architectural differentiation and value
- Content velocity increases without sacrificing quality
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