Senior Brand Design Director

Design Director

Company Background

InnerGroup is a part of EKCS, set up specifically to partner with brands around the world to build and enhance their internal marketing services eco-systems; helping them unlock their Inner strength and stay continuously relevant with their customers by advising, activating, and accelerating their internal marketing organizations to achieve operational excellence. As part of InnerGroup, the InnerStudio delivers end-to-end and cost-efficient content creation and delivery across multiple media channels.

Role Description

We are seeking a highly experienced and creative Brand Guardian / Design Director with around 10 years of experience, ideally with an extensive agency background. This role is perfect for a Senior Designer willing to step up and ensure he/she remains hands-on with design while also providing strategic direction.

A degree from a recognized arts college is preferred. The ideal candidate should be passionate about brand consistency, visual storytelling, and innovative design, balancing creative execution and leadership to elevate our brand identity.

Responsibilities

• Jump into client calls when needed, offering insights that keep things on track and ensuring our work aligns with their expectations. Lead internal calls with a clear focus, keeping discussions productive and action-driven.
• Own the more complex design tasks, jumping in when high-impact creative work needs a sharp eye and strong execution.
• Step in when any of the projects needs extra polish, fine-tuning key visuals to ensure everything is spot-on.
• Mentor the team regularly, running monthly training sessions on best practices, new tools, and trends to help everyone level up.
• Review the team’s overall progress every two weeks, ensuring everything is consistent, high-quality, and pushing creative boundaries.
• Give thoughtful, constructive feedback, helping the team refine their work.
• Ensure everything we create stays true to the brand, from colours and typography to imagery and overall tone.

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• Work closely with production and account teams, turning briefs into standout visuals that don’t just meet client expectations but exceed them.
• Check everything before it goes out, ensuring designs and campaigns are brand-compliant, on point regarding aesthetics, and effective.
• Stay on top of any brand updates and ensure that the team is also updated on them.
• Be the go-to person for design challenges, whether answering questions, refining work, or creating creative solutions.
• Keep an eye on multiple brand guidelines simultaneously, handling each client’s identity carefully.
• Catch and fix inconsistencies, ensuring all creative work looks and feels cohesive across every platform.

Role Requirements

• A genuine curiosity and passion for brands and their stories with a commitment to maintaining their integrity.
• An eye for attention to detail and the ability to spot discrepancies and ensure alignment with brand guidelines across various mediums.
• Good communication skills to articulate brand guidelines, provide feedback, and communicate effectively with both creative teams and clients.
• Comfortable working alongside creative teams and contributing to the creative process while ensuring brand consistency.
• Capable of quickly adapting to changes in brand guidelines or project directions and effectively communicating these changes to the team.
• Skilled at identifying potential brand inconsistencies or issues and finding practical solutions.
• Familiarity with design software (e.g Adobe Creative Suite) to review creative assets accurately.

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Preferred Qualification & Experience

• Minimum 10 years in the similar field

KPI’s

• Work closely with the Project Manager to maintain 100% client retention by resolving communication and delivery issues while ensuring new clients are onboarded smoothly and transition seamlessly into ongoing projects.
• Work closely with the Studio and Project Manager to ensure 100% of projects stay on schedule and maintain a minimum 90% first-time approval rate from clients.
• Spot potential risks early and work with the Studio and Project Manager to address them within 24 hours to prevent delays or quality concerns.
• Ensure you and your team log time daily, maintaining 100% accuracy in time tracking.
• Ensure that 100% of design work meets brand guidelines and maintains high creative standards.
• Improve efficiency by cutting down delays and making workflows more effective.
• Build a culture of accountability and high creative standards within the team to increase the first-time approval rate by 5% in the next 3 months.

Location

Fully Remote

Reports to

Creative Director