Crypto Marketing Manager

• GLOBAL HOLDING is a diversified investment group based in Abu Dhabi, United Arab Emirates, providing complete investment solutions across multiple sectors. As a privately held holding company founded in 2021 with over 10,001 employees, we deploy capital strategically while maintaining institutional discipline. Our approach combines regional expertise with international standards to capture value across economic cycles. We invest in strategic long-term equity and growth capital, real assets, industries, and financial services. We are rapidly expanding our digital asset and Web3 capabilities to align with global megatrends in fintech and blockchain.

We are seeking a dynamic and results-oriented Crypto Marketing Manager to lead all marketing activities for our digital assets and Web3 initiatives. You will develop and execute integrated marketing strategies to drive brand awareness, user acquisition, community growth, and revenue for tokenized investment products, custody solutions, and institutional Web3 platforms. Reporting to the Head of Digital Assets, you will own the full marketing funnel in a regulated UAE environment while leveraging crypto-native channels and data-driven campaigns.

• Develop and execute comprehensive marketing strategies and campaigns for crypto and Web3 products (paid, organic, content, community, KOL/influencer, airdrops, and on-chain activations).
• Manage end-to-end performance marketing: Google/Meta ads, crypto ad networks, SEO/SEM, affiliate programs, and retargeting.
• Build and grow crypto communities across Telegram, Discord, X, LinkedIn, and on-chain platforms to drive engagement and organic growth.
• Create high-quality content (social media, blogs, videos, newsletters, whitepapers) that resonates with crypto-native and institutional audiences.
• Collaborate with product, compliance, legal, and operations teams to ensure all campaigns meet VARA/ADGM regulatory requirements.
• Monitor KPIs (CAC, ROAS, retention, engagement, conversion rates) using Google Analytics, Amplitude, Dune, and on-chain tools.
• Manage marketing budget, agencies, and vendors; deliver monthly performance reports to senior leadership.
• Stay ahead of market trends, competitor activities, and new Web3 marketing channels to identify growth opportunities.

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• 5–8 years of marketing experience, with at least 2–3 years specifically in crypto, Web3, blockchain, or high-growth fintech.
• Proven track record of running successful crypto marketing campaigns (user acquisition, community growth, product launches).
• Strong hands-on experience with performance marketing tools and analytics platforms.
• Deep understanding of crypto ecosystems, DeFi, tokenized assets, wallets, and community dynamics.
• Excellent written and verbal communication skills; ability to create compelling narratives for technical and non-technical audiences.
• Proficiency in English.

• Experience in regulated environments (UAE VARA, ADGM, or equivalent).
• Background in institutional finance or investment product marketing.

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• Familiarity with tools like Figma, Canva, HubSpot, or crypto-specific platforms (Galxe, LayerZero, etc.).
• Active participation in Web3 communities and conferences.
• Ability to thrive in a fast-paced, ambiguous, high-growth environment.

• Competitive tax-free salary: $150,000 – $210,000 USD per year (base salary, with potential for higher based on experience and negotiation).
• Performance-based bonuses (up to 25–40% of base, tied to marketing KPIs and growth targets) and potential equity/token incentives.
• Comprehensive benefits including full health insurance, relocation support (visa, housing allowance if applicable), annual flight tickets, and professional development opportunities.
• Opportunity to lead crypto marketing for a major Abu Dhabi investment holding shaping the future of digital assets in the Emirates.
• Collaborative work environment with global networks and cutting-edge blockchain technology.

To apply, please submit your resume and cover letter via LinkedIn or email to info@globalgroupholdings.net, referencing “Crypto Marketing Manager – Abu Dhabi”. GLOBAL HOLDING is an equal opportunity employer committed to diversity and inclusion.