Veterinary Marketing Director

The veterinary industry doesn’t have a marketing problem. It has an ambition problem.

Most clinics run a Google listing, maybe a Facebook page, and call it a strategy. No brand. No funnel. No content engine. No data. No idea which channels actually drive revenue. We’re building a veterinary business where marketing isn’t a support function — it’s the growth engine that powers every clinic we open.

A new veterinary group is launching across the UAE with ambitious plans for a fast-paced, multi-site rollout — and rapid expansion into the wider GCC, particularly KSA. We’re backed by the founders and management team of one of the GCC’s leading leisure operators — a group that has disrupted and scaled 50+ leisure sites across the region, powered by marketing-led lead generation and high-performing commercial teams. Now we’re bringing that same playbook to veterinary medicine.

We’re looking for a Veterinary Marketing Manager / Director to join the founding team and build the entire marketing function from scratch. Whether you’re a senior marketer ready to step into your first director-level role, or an experienced marketing leader looking for a genuine ground-floor opportunity — the title and package will reflect what you bring. What matters is that you can build it. Not inherit it. Not optimise it. Build it.

What makes this different

•      You’re not joining an established team. You’re building one. Brand, channels, content, tech stack, team — every decision is yours to make.

•      Marketing sits at the top table. This isn’t a business that treats marketing as a cost centre. The founding team understands that lead generation drives clinic revenue, and you’ll have the budget, the autonomy, and the backing to prove it.

•      You’ll have technology and data that most marketers never get access to. A purpose-built pet-owner app, AI-powered CRM, behavioural data from every client touchpoint, and the infrastructure to run genuinely personalised, data-driven campaigns at scale.

•      The product is exceptional. Purpose-built clinics, world-class clinical care, a client experience designed from the ground up. When the product is this good, marketing becomes the art of getting people to the door — and the experience does the rest.

•      Proven backers who’ve done this before. The founding team has already built marketing-led growth engines across 50+ sites in the GCC. They know what good looks like, they’ll support you, and they won’t second-guess you.

The Role

You’ll own the entire marketing function. Brand strategy, positioning, and identity. Digital acquisition across SEO, GEO, paid search, paid social, and display. Content strategy and production. Social media. Email and lifecycle marketing. App engagement and retention. Local area marketing for each clinic launch. PR and partnerships. Analytics, attribution, and reporting.

You’ll be accountable for the marketing P&L and directly responsible for lead volume, lead quality, cost per acquisition, and the conversion metrics that tie marketing spend to clinic revenue. You’ll work hand-in-hand with the Sales & Client Relations team to close the loop between lead generation and patient acquisition — every dirham spent on marketing should be traceable to a booked appointment.

You’ll also be a brand builder. This is a new brand entering a market that has never seen anything like it. You’ll define the voice, the visual identity, the tone, the content pillars — and make sure that every touchpoint, from a Google ad to the clinic waiting room, feels unmistakably like us.

As we scale across the UAE and into KSA, you’ll build and lead a marketing team, develop the playbook for new clinic launches, and ensure every location opens with a full pipeline of booked appointments from day one.

Day to day, you’ll be:

•      Building and executing the marketing strategy across brand, acquisition, retention, and local area marketing

•      Managing the full digital acquisition mix — SEO, GEO, Google Ads, Meta, TikTok, programmatic, and emerging channels — with a relentless focus on cost per lead and cost per acquisition

•      Developing the content engine — social media content, blog and SEO content, video, email campaigns, and app notifications that drive engagement and rebooking

•      Owning the marketing P&L — setting budgets, managing spend, forecasting returns, and reporting performance to the founding team

•      Working with the Sales & Client Relations team to optimise the lead-to-patient funnel — lead scoring, nurture sequences, conversion rate optimisation, and closed-loop attribution

•      Planning and executing clinic launch campaigns — pre-launch awareness, opening offers, local partnerships, PR, and community activation to fill the appointment book from day one

•      Managing the brand across every touchpoint — ensuring consistency from digital ads to clinic signage to the pet-owner app experience

•      Leveraging app and CRM data to build personalised, lifecycle-driven campaigns — onboarding sequences, vaccination reminders, loyalty programmes, win-back campaigns, and referral mechanics

•      Building and managing the marketing team as the network grows — hiring specialists in content, paid media, design, and CRM

•      Tracking and reporting on marketing KPIs — lead volume, CPA, ROAS, LTV, retention rates, NPS, and share of search — with a culture of test, learn, and optimise

This will suit you if:

•      You’ve built or significantly scaled a marketing function in a consumer-facing, multi-site business — healthcare, wellness, fitness, hospitality, F&B, or premium retail. Or you’ve been the senior hands-on marketer in a high-growth business and you’re ready to own the function entirely

•      You’re a full-funnel marketer who is equally comfortable with brand strategy and performance media — you can write a creative brief and optimise a Google Ads account in the same afternoon

•      You’re obsessed with data. You think in CPAs, ROAS, LTV, and attribution models. You don’t run campaigns you can’t measure

•      You’ve managed a marketing P&L and can tie every pound, dollar, or dirham of spend to a commercial outcome

•      You’re a brand builder at heart — you understand that performance marketing without brand is a race to the bottom

•      You’ve hired and led marketing teams, or you’ve managed agencies and freelancers and you’re ready to build an in-house function for the first time

•      You’re capable of operating in a fast-paced, high-growth, entrepreneurial environment — and you thrive on it. You’re a disrupter, not a caretaker

•      You’re based in the GCC, or you’re a world-class international candidate ready for a relocation opportunity — we’re open to exceptional talent from anywhere

What’s on offer

•      A founding marketing role with full ownership of the function and a seat at the top table

•      Competitive package scaled to your experience — whether you’re stepping into a director-level role for the first time or bringing a proven track record at that level

•      Equity participation through the company’s Long-Term Incentive Plan (LTIP) — a share-based equity programme for the right candidate. Builders should be owners

•      Real budget. The founding team understands that marketing drives revenue, and you’ll have the investment to prove it

•      Technology and data infrastructure that most marketers only read about — AI-powered CRM, a proprietary client app, behavioural analytics, and full-funnel attribution

•      Relocation support for international candidates — visa sponsorship, housing assistance, and a smooth transition to the Gulf

•      The chance to work with a proven team that has already built and scaled marketing-led growth engines across 50+ sites in the GCC

•      A clear growth trajectory — from marketing manager to director, from single-market director to regional CMO, as we scale across the UAE, KSA, and the wider GCC

You’ve probably built marketing for someone else’s brand before. This time, build one that’s yours from the very first pixel.