Transform complex data into actionable insights that drive product performance and marketing effectiveness. As a commercially focused Data Analyst, you will lead high-impact analytical initiatives. Strong technical expertise and experience in marketing analytics required.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
We are partnering with an innovative Canada-based online sportsbook and casino to appoint a commercially focused Data Analyst. Reporting to the Head of Data & Analytics, this role sits at the heart of strategic decision-making, transforming complex data into actionable insights that drive product performance, marketing effectiveness, and player engagement.
This opportunity is ideal for an experienced analyst who thrives in fast-paced digital environments and enjoys influencing business direction through advanced analytics, experimentation, and scalable reporting solutions.
As a Data Analyst, you will lead high-impact analytical initiatives and champion data-driven decision-making across the business.
Key responsibilities include:
- Partner with stakeholders to translate business questions into structured analytical solutions
- Apply advanced statistical methods, A/B testing, and experimental design to inform strategic decisions
- Analyse player behaviour, segmentation, lifecycle performance, retention, and bonus campaign effectiveness
- Write and optimise complex SQL queries to extract and structure data
- Use Python (and ideally PySpark) to clean, transform, and analyse large datasets
- Design scalable dashboards and reporting frameworks in Power BI
- Define and track core business metrics and performance KPIs
- Communicate clear, strategic recommendations to senior stakeholders
- Mentor junior analysts and contribute to technical best practices
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All About You
We are seeking a commercially minded Data Analyst with strong technical expertise and experience in marketing or player analytics.
You will bring:
- 5+ years experience in data analytics, ideally within online gaming, sportsbook, or digital consumer sectors
- Strong hands-on experience in marketing analytics, campaign performance analysis, segmentation, and lifecycle modelling
- Advanced knowledge of SQL and Python (PySpark preferred)
- Experience designing dashboards in Power BI or equivalent BI tools
- Knowledge of cloud data platforms such as Snowflake or Databricks
- Experience with predictive modelling, experimentation, and statistical analysis
- Strong project ownership and the ability to manage multiple analytical initiatives
- Excellent communication and storytelling skills for non-technical audiences
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A Bachelors or Masters degree in a quantitative discipline such as Statistics, Mathematics, Computer Science, or Data Science is preferred.
Additional Information
- Fully remote opportunity (Canada-wide)
- Competitive compensation and 100% employer-paid premium benefits
- Strong leadership visibility and mentorship opportunities
- High-growth, collaborative culture built on transparency, integrity, and continuous improvement
- This position does not use artificial intelligence during the hiring process
If you are a data-driven problem solver looking to make a measurable impact in a scaling digital business, we would love to tell you more!
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