Partner Marketing Manager

Remote
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AI Summary

Drive partner marketing programs, develop co-marketing campaigns, and manage Market Development Funds (MDF) to accelerate adoption of NMI's payment solutions. Collaborate with Account Managers and Channel Marketing leadership to support ISV lifecycle growth and partner loyalty programs. Proven experience in B2B or SaaS marketing with channel partners or fintech ecosystems is required.

Key Highlights
Partner Marketing Manager
Co-marketing campaigns
Market Development Funds (MDF)
Key Responsibilities
Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement.
Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.
Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in-platform feature promotions.
Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time-to-market for co-branded or white-label campaigns.
Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.
Partner with Channel Marketing leadership to design and implement a structured partner loyalty program.
Develop program framework, qualification criteria, benefits structure, and promotional strategy.
Technical Skills Required
Marketing Communications Business B2B marketing SaaS marketing Channel marketing Fintech ecosystems
Benefits & Perks
Flex PTO
Health, Dental and Vision Insurance
Company volunteer days

Job Description


NMI is seeking a Partner Marketing Manager to build, execute, and optimize partner marketing programs that accelerate adoption of NMI’s payment solutions within key strategic partners. Reporting to the Director of Channel Marketing, you’ll join a collaborative, fast-paced team that empowers our partners to deliver innovative, frictionless payment experiences.

This role requires a blend of strategic thinking, partner enablement, and hands-on execution. The ideal candidate understands the channel/partner ecosystem, can translate product value into compelling partner marketing initiatives, and thrives in a cross-functional environment.

Partner Engagement & Enablement

  • Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement.
  • Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.

Integrated Co‑Marketing Campaigns

  • Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions.
  • Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time‑to‑market for co-branded or white‑label campaigns.

MDF Management & Performance Optimization

  • Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
  • Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.

Partner Loyalty Program Development

  • Partner with Channel Marketing leadership to design and implement a structured partner loyalty program.
  • Develop program framework, qualification criteria, benefits structure, and promotional strategy.
  • Manage ongoing communication, engagement tracking, and optimization of the loyalty program to ensure sustained partner participation and measurable impact.

What We’re Looking For

  • Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience.
  • 5–7 years of B2B or SaaS marketing experience, ideally with channel partners, or fintech ecosystems.
  • Strong understanding of partner monetization, and software‑driven GTM motions.
  • Proven experience building scalable partner programs and GTM launches.
  • Excellent storytelling, writing, and communication skills tailored for technical and business audiences.
  • Analytical mindset with experience using data to drive decisions and demonstrate impact.
  • Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
  • Collaborative team player who builds trust with internal stakeholders and external partners.
  • A proactive, curious, growth-oriented mindset.

Why NMI

  • A remote first culture!
  • Flex PTO
  • Health, Dental and Vision Insurance
  • Company volunteer days

About Us

We enable our partners with choice and challenge the one-size-fits-all approach. We are the platform that powers success, helping businesses push through boundaries so they can think about what is next.

We are not just built for the tech-savvy. We democratize modern payments across the full spectrum of commerce. We are all about enabling more payments in more ways and more places.

We believe that having a diverse group of employees strengthens our company and we are committed to inclusion through ongoing discussion and regular measurement of inclusion and belonging.

Equal Opportunity

We are committed to providing equal employment opportunities for all employees and applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, genetic information, age, disability, veteran status or any other basis protected by applicable law.

Please be aware that all offers of employment are subject to satisfactory background and financial checks.

Please also be aware that we do not operate a license for the sponsorship of candidates. We cannot process any application from individuals unable to provide evidence of their eligibility to commence work in the United States.

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