Global CRM Manager - CRM Head

We are looking for experienced CRM Managers, Operationals, and CRM Executives to join our growing team at different seniority levels - from CRM Manager to CRM Head. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.

All the roles are on-site in Valencia.

Key Responsibilities:

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging)
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI

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• Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements
• Ensure compliance with data privacy regulations and responsible gaming practices

CRM Manager – execute and optimize campaigns within the defined strategy

Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members

Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team

Requirement:

• 3+ years of CRM experience within iGaming or Betting
• Proven track record of managing CRM campaigns end-to-end, with measurable business impact
• Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar)
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization
• Excellent project management, communication, and collaboration skills
• Fluent in English (additional languages are a plus)
• Proactive, adaptable, and comfortable working in a fast-paced, international environment