Part-time Remote Email Marketing Specialist for Gaming Software Company

Position: Email Marketing Specialist

Location: Dubai (remote)

Employment Type: Part-time

Experience Level: Early career

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About the Client

Our client is a Dubai-based gaming software development company focused on creating immersive, high-quality video and mobile gaming experiences. Combining creative design with advanced engineering, the company develops interactive games and digital entertainment products for a global audience. With a strong emphasis on innovation, user engagement, and scalable technology, the firm continues to expand its portfolio across platforms while contributing to the growing gaming and interactive media ecosystem in the region.

About the Role

The Email Marketing Specialist position is a part-time, remote opportunity focused on planning, executing, and optimizing email marketing campaigns for a gaming software development company. This role is tailored for professionals with a strong understanding of digital marketing strategies, particularly within the gaming industry. The specialist will play a pivotal role in driving user engagement, retention, and product promotion through targeted and innovative email communications. The position requires a blend of creative, analytical, and technical skills to deliver impactful campaigns that resonate with gaming audiences.

Key Responsibilities

• Develop, implement, and manage end-to-end email marketing campaigns tailored to gaming audiences, including newsletters, product updates, and promotional offers.
• Segment and maintain email lists to ensure precise targeting and personalization based on user behavior, preferences, and engagement metrics.
• Collaborate with game developers, designers, and content creators to craft compelling email content that aligns with product launches, updates, and community events.
• Analyze campaign performance using key metrics such as open rates, click-through rates, conversions, and unsubscribe rates, and provide actionable insights for continuous improvement.
• Conduct A/B testing on subject lines, content, and send times to optimize campaign effectiveness and maximize user engagement.

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• Ensure all email campaigns comply with international email marketing regulations (such as CAN-SPAM, GDPR) and best practices for deliverability and privacy.
• Integrate email marketing efforts with broader digital marketing strategies, including social media, in-game promotions, and user acquisition initiatives.
• Manage and troubleshoot email marketing platforms, automation workflows, and integrations with CRM and analytics tools.
• Stay updated on gaming industry trends, audience preferences, and emerging email marketing technologies to maintain a competitive edge.

Required Experience & Skills

• Demonstrated experience in planning, executing, and optimizing email marketing campaigns, preferably within the gaming, entertainment, or software sectors.
• Proficiency with leading email marketing platforms (such as Mailchimp, SendGrid, Campaign Monitor, or similar) and automation tools.
• Strong copywriting and content creation skills, with the ability to adapt tone and messaging for gaming audiences.
• Analytical skills to interpret campaign data, generate reports, and recommend improvements based on performance metrics.
• Familiarity with audience segmentation, personalization strategies, and dynamic content in email marketing.
• Understanding of email deliverability, list hygiene, and compliance with global email marketing regulations.
• Experience with A/B testing methodologies and campaign optimization techniques.
• Basic knowledge of HTML/CSS for email template customization and troubleshooting.
• Excellent organizational and time management skills to handle multiple campaigns in a remote, part-time setting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.
• 2+ years of hands-on experience in email marketing, with a portfolio of successful campaigns.
• Prior experience in the gaming industry or with gaming-related products is highly advantageous.
• Certification in email marketing or digital marketing (such as HubSpot, Google, or DMA) is a plus.
• Strong written and verbal communication skills in English.

Tools & Technologies

• Email Marketing Platforms: Mailchimp, SendGrid, Campaign Monitor, or similar
• CRM Systems: HubSpot, Salesforce, or equivalent
• Analytics Tools: Google Analytics, platform-specific reporting dashboards
• Design Tools: Canva, Adobe Creative Suite (for basic graphics and layout)
• HTML/CSS for email template editing
• Collaboration Tools: Slack, Trello, Asana, or similar for remote teamwork

This role offers the opportunity to shape the email marketing strategy for a dynamic gaming software company, directly influencing user engagement and product success. The position provides flexibility, exposure to the fast-paced gaming industry, and the chance to work with a creative, globally distributed team of professionals.

By applying to this position, you are granting us permission to process your CV and keep your profile on file for consideration for this and future opportunities.