Digital Marketing Optimisation Specialist

Digital Marketing Optimisation Specialist – German Speaker – Lisbon, Portugal

Introduction

We are partnering with a leading Outsourcing/BPO consultancy to recruit a German-speaking Digital Marketing Optimisation Specialist for their Lisbon office. In this role, you will work with high-value advertising clients to build and refine digital campaigns, ensuring they meet specific business goals. This position offers a hybrid working model in one of Europes most vibrant capitals, combining a professional marketing career with the famous Portuguese lifestyle.

Responsibilities

• Implement data-driven optimization solutions by building high-impact campaigns for advertising customers.
• Create keyword packs, bidding strategies, and budget suggestions tailored to client objectives.
• Gather and analyze performance data at both the account and campaign levels.
• Produce detailed reports to support and refine optimization strategies.
• Apply optimization techniques across various channels including Search, Search Network (GSN), Mobile, and Video.
• Identify general account opportunities to help seize sales potential and drive growth.
• Maintain a thorough understanding of departmental processes and advertising policies.
• Proactively identify areas for operational improvement and adaptation through innovation and critical thinking.
  
  

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Requirements

• Native or near-native proficiency in German (oral and written) and fluent English (B2 level or higher).
• Minimum of 1-2 years of experience in digital marketing roles.
• Experience in a B2B environment with active use of digital advertising tools (e.g., Google Ads).
• Google Ads Search fundamentals certification is considered a significant advantage.
• Computer literate with sound knowledge of Microsoft Office, particularly Excel.
• Technologically savvy with a strong interest in current digital marketing trends.
• Analytical mindset with strong critical thinking skills and attention to detail.
• Ability to learn, retain, and apply complex product and process information.
• Strong work ethic and the ability to work both independently and as part of a team.
  
  

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What We Offer

• Excellent remuneration package based on experience, skills, and performance.
• Hybrid Work Model: 2 days per week in the Lisbon office.
• Comprehensive relocation allowance and assistance for candidates moving from abroad.
• A dynamic and creative work environment with a positive, friendly atmosphere.
• Access to guidance and tools designed to help you reach your full professional potential.
• Opportunity to live and work in sunny Lisbon, known for its multicultural team and progressive culture.
  
  
  

Are you a results-oriented marketer ready to take your career to the next level in Portugal? Apply today and join a global team of digital specialists!