Performance Marketing Manager

Location: Fully Remote

Type: Full-Time

Experience: 5+ years

About UBRIK

UBRIK is a Dubai-based performance marketing agency with over 15 years of experience, working with leading universities and brands across the GCC.We are specialised in higher education marketing, managing full-funnel strategies from lead generation to enrolment. Our approach is data-driven, ROI-focused, and built around measurable business outcomes.We are now looking for a strong Performance Marketing Manager to take ownership of paid media execution and optimisation across multiple university accounts.

The Role

You will be responsible for managing and scaling multi-platform paid media campaigns. This role requires someone who understands not just traffic and clicks, but full funnel performance 

You will work closely with the PPC Team Lead and Account Managers to execute, optimise, and improve performance across accounts.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and Snapchat
• Structure campaigns by program, intake, and geography
• Manage budgets across multiple markets, including UAE, KSA, and international territories
• Conduct keyword research and audience segmentation based on funnel stage

Performance Optimisation

• Continuously optimise campaigns to improve CPL, CPA, and conversion rates
• Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages
• Monitor budget pacing and ensure targets are met monthly and quarterly
• Identify performance gaps and propose clear optimisation plans

Funnel & Data Analysis

• Analyse lead quality and performance beyond platform metrics
• Track Lead to Application and Application to Enrolment performance
• Work with CRM data to understand real conversion impact
• Build insights from data, not just reports

Reporting & Insights

• Prepare weekly and monthly performance reports
• Present insights clearly to internal teams
• Translate performance data into clear actions
• Support client calls when needed

Process & Systems

• Ensure tracking and tagging accuracy using GA4 and GTM
• Maintain campaign documentation and structure standards
• Contribute to improving internal performance frameworks

AI-Driven Performance Culture

At UBRIK, AI is not a trend. It is a core part of how we work.

You are expected to actively use AI tools to improve speed, quality, and strategic thinking.

AI in Daily Execution

• Use AI tools for research, ad copy ideation, and creative angles
• Use AI to analyse performance data and extract deeper insights
• Automate repetitive reporting and workflow tasks where possible
• Continuously experiment with AI-driven optimisation techniques

AI in Strategic Thinking

• Leverage AI to identify new audience segments and keyword opportunities
• Use AI to simulate budget scenarios and forecast performance
• Stay updated with AI developments in advertising platforms
• Proactively suggest AI-driven improvements to internal systems

We are looking for someone who is curious, experimental, and comfortable working with modern AI tools to gain competitive advantage.

RequirementsExperience

• 5+ years managing paid media in an agency environment
• Proven experience handling mid to large budgets
• Experience in higher education marketing is a strong advantage

Technical Skills

• Advanced knowledge of Google Ads and Meta Ads
• Experience with LinkedIn Ads
• Strong understanding of GA4, GTM, and conversion tracking
• Confident with Excel or Google Sheets for analysis

Mindset

• Strong analytical thinker
• Comfortable working with numbers and targets
• Highly organised
• Proactive and accountable

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Comfortable in a remote environment

What Success Looks Like

• Stable CPLs aligned with targets
• Improved lead quality
• Clear reporting with actionable insights
• Strong ownership of accounts
• Ability to independently manage multiple campaigns

What We Offer

• Fully remote role
• Exposure to leading universities in the GCC
• Growth opportunities within a performance-driven team
• Opportunity to work closely with leadership on strategy

A True/False Quiz to find out if you’re a good fit:

• I have a very good understanding of the digital marketing landscape 
• I have an FSO (Figure Stuff Out) mentality
• I’m a doer, not a talker
• I’m a numbers person
• I have strong people skills
• I’m organised, and I manage my time super-effectively
• I’m always learning about my craft
• I pay attention to every single detail
• I genuinely care about increasing revenue for my clients
• I overdeliver 110% of the time

If you answered “YES!” to ALL of the above questions, you’re a good fit. If you answered “no” to more than one question, you’re not a good fit.

Our Culture:

Our values are at the core of everything we do, from how we treat our clients to how we build and support our internal teams. 

• We believe in People over Clients, this means treating both our team and clients with empathy, respect, and compassion.
• We focus on Impact over Effort, ensuring that every action we take drives meaningful, lasting change and results, not just more hours spent. 
• Our commitment to Values over Profit means that integrity, transparency, and ethics guide our decisions. We build trust by sticking to these principles.
• We love the idea of  Discipline over Motivation, we value consistency, taking action even when motivation wanes.
• We also believe in the power of Collaborative over Individual, creating a team environment that encourages open communication, trust, and mutual support. 
• All our decisions are informed by both Data and Gut, balancing analytics with intuition to make well-rounded, strategic choices.