Market Research Strategist role involves designing questionnaires, managing research projects, and collaborating with clients. The ideal candidate will have strong written and verbal communication skills, a creative problem-solving approach, and the ability to adapt to a fast-paced startup environment. This is a 6-month contract-to-hire position with a potential conversion to full-time.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
instapanel
An AI-Enabled, Award-Winning Market Research Agency
Market Research Strategist
Location: 100% Remote (US working hours required: 11am–7pm ET)
Contract: 6-month contract-to-hire | 32 hrs/week (4-day work week, T–F) | $22.50/hour
About Instapanel
Instapanel is a people-powered, AI-empowered, award-winning market research agency. Our proprietary platform enables the recruitment of multicultural, multilingual audiences around the world, allowing agencies and brands to learn from diverse perspectives. We help marketers iterate in days and discover breakthroughs with mobile ethnographies, real-world customer journeys, and creative validation.
Our philosophy is simple: Team Plus Tech. We integrate AI across all elements of our video and quantitative research solutions — giving our team superpowers and our clients faster, richer insights. We’ve put that philosophy to work on campaigns for clients like Dove and the Mayor of London, earning recognition from the ARF David Ogilvy Awards, APG, Clio Awards, Webby Awards, and ANA.
We are 100% remote, with a diverse team spread across the world. Feel free to ask us where to find the best pizza in NYC or the most underrated garden in London — you’ll have coworkers (and soon-to-be friends) in cities around the globe.
Right now is an exciting time to join us. We’re actively integrating more AI into our platform, expanding what’s possible for our clients and making day-to-day research faster and more dynamic. If you’re someone who loves learning on the job, adapts quickly, and wants to be part of building something — this is the role for you.
About the Role
Market Research Strategists are at the core of our business. You’ll be involved end-to-end — from designing the initial questionnaire through to delivering findings to clients. This means you’ll touch every part of a study: methodology, recruitment, data review, analysis, and presentation.
Because we’re a small, fast-moving startup, no two days look the same. You’ll need to be comfortable pivoting between tasks, taking ownership of your work, and asking smart questions. We’re not looking for someone with years of experience — we’re looking for someone who is genuinely curious, quick to learn, and excited about what human insight can do.
What You’ll Be Doing
Research Design & Questionnaire Development
- Consult with clients to determine the best methodology for their research objectives
- Edit client questionnaires based on best practices and research objectives
- Program questionnaires and screeners into the Instapanel platform
- Quality-assure your own programming by reviewing preview links before launch
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Recruitment & Project Management
- Identify the best recruitment platforms for each project and set them up end-to-end
- Invite panelists based on needed quotas, ensuring strong demographic representation
- Conduct vendor outreach to research and onboard new recruitment partners
- Set up and monitor Facebook ad campaigns for recruitment purposes, optimizing performance as needed
- Review panelist responses to ensure quality standards and project needs are met
- Create deliverables including quotes reports and contribute to in-depth/topline reports
Client & Team Collaboration
- Serve as a day-to-day point of contact with clients, working alongside the client strategy team
- Lead or support client calls before, during, and after projects
- Assist with light proposal writing and review
- Strategize with the team on new processes and product offerings as we grow and evolve
What We’re Looking For
Required
- A university or college degree — humanities, communications, and marketing majors are very welcome
- Strong written and verbal communication skills
- A creative problem-solver who can navigate ambiguity and figure things out
- Ability to independently manage multiple priorities in a fast-paced, startup environment
- A genuine drive to understand diverse people, cultures, and perspectives
- Adaptability — this role will evolve, and so will you
Bonus Points
None of the following are strictly required, but they’ll give you a leg up and help you hit the ground running:
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- Quantitative and/or qualitative research background (professional or academic)
- Familiarity with statistical analysis methods or quantitative data analysis software
- Strong presentation skills
- Previous experience in an advertising agency, brand, or marketing role
- Familiarity with social media advertising platforms (Facebook, LinkedIn)
- Experience working remotely
- Proficiency with Google Workspace (G Suite)
- Fluency or competency in languages other than English
Compensation & Benefits
During the 6-Month Contract Period
- $22.50/hour
- 32 hours per week, 4-day work week (Tuesday–Friday)
- 100% remote
Upon Conversion to Full-Time (at Instapanel’s discretion after 6 months)
- $45,000 salary, 5-day work week (same hours)
- $100/month home office stipend + one-time $300 setup stipend
- Health Insurance
- 401(k) with company match
- Generous paid Parental Leave
- 15 days PTO plus a paid holiday package
- Performance reviews every 6 months with potential for salary increases
Sound like you? We’d love to hear from you.
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