Lead User Acquisition Manager

We are hiring a Lead User Acquisition Manager to scale the growth engine of a European mobile gaming company building a portfolio of mobile games.

The company combines expertise in game development, performance marketing, analytics, and creative production to build scalable and profitable growth engines. Operating with a remote-first culture, the team is expanding its growth capabilities to accelerate user acquisition across its game portfolio.

This is not a pure media buying role.

You will operate as a Growth Engineer, owning the performance and profitability of a high-impact user acquisition portfolio and driving growth through data, experimentation and creative innovation.

Managing a $500k+ monthly UA budget, you will work at the intersection of performance marketing, analytics, creative production and monetization.

Your responsibilities will include:

AI-Native Creative Strategy

• Lead an AI-first ad creative production workflow with the Lead Motion Designer and Creative Producer
• Use Generative AI models for rapid visual prototyping, video generation, and copy optimization
• Deliver high-velocity, high-quality asset variations that accelerate algorithmic learning and performance
  
  

Technical Sovereignty & Privacy Stewardship

• Act as a technical owner of measurement infrastructure with BI Engineers

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• Maintain strong expertise in privacy-centric frameworks (SKAdNetwork 4.0, Google Privacy Sandbox)
• Ensure reliable measurement and conversion schema integrity
  
  

Strategic Portfolio Management

• Manage and optimize UA budgets on Meta and Google
• Diversify channel mix into high-growth vectors (TikTok, DSPs, SDK networks)
• Lead rigorous testing, scaling, and channel optimization with a focus on LTV and ROAS
  
  

Requirements

About you

• 5+ years of mobile gaming UA experience : Proven track record managing significant budgets

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• Comfort being hands-on with Generative AI tools : Essential force multipliers for modern UA
• Deep proficiency with analytics platforms : Looker and MMPs (AppsFlyer, Singular)
• Experience supporting Data Science teams : Building or refining predictive LTV (pLTV) models is highly desirable
• Ability to translate complex cohort dataInto actionable strategy for C-suite stakeholders
• Strong understanding of hybrid monetizationIAA + IAP and unit economics
  
  

We are looking for someone who combines analytical thinking, experimentation mindset and hands-on execution.

Benefits

• Remote-first role - work from anywhere
• Full-time position or contract
• Competitive compensation aligned with experience and impact
• Comprehensive Wellness : Premium wellness package, including healthcare insurance and optional mental health support
• Continuous Evolution : Annual professional development budget, including GDC attendance and advanced AI/Data Science training
  
  

Start date: April 2026