International Conversion and Recruitment Officer

Department International Recruitment Location Joseph Priestley Building Salary £35,331 to £39,002 per annum Permanent Post Type Full Time Release Date 06 March 2026 Closing Date 23.59 hours BST on Sunday 05 April 2026 Reference M126009

About Birmingham City University

BCU is a diverse and inclusive learning community of over 30,000 students from more than 100 countries. We are committed to providing a transformational educational experience, supporting world-class research, and fostering a collaborative and supportive working environment. Our student demographic reflects the rich cultural and ethnic diversity of Birmingham itself, with a significant proportion of students from racially minoritised backgrounds. This diversity is a strength, and it calls for a workforce that is equipped to challenge deficit narratives and thinking — those assumptions that position students from underrepresented groups as lacking rather than recognising their assets and potential.

Role Summary

We are seeking an experienced and highly motivated International Conversion and Recruitment Officer to support the delivery of Birmingham City University’s international recruitment and conversion strategy. This is an important operational role within the Marketing, Recruitment and Communications (MRC) Directorate.

Reporting to the International Conversion Manager, you will support the delivery of targeted recruitment, marketing and conversion activity across international markets. You will play a key role in developing engaging content and personalised communications that enhance the applicant journey, using data and insight to inform decision-making and improve conversion outcomes.

Working collaboratively with colleagues across MRC and wider University teams, including specialist UK-based and overseas colleagues, you will help shape how BCU attracts, supports and welcomes students from around the world.

The role includes international travel and occasional weekend working.

Key Responsibilities

• Deliver targeted regional and global conversion campaigns across email, telephone, WhatsApp, webinars and digital platforms to improve applicant engagement and enrolment outcomes.
• Support operational conversion activity across all stages of the recruitment funnel (enquiry through to enrolment), ensuring timely, personalised and proactive communication.
• Act as a key point of contact for prospective students and education agents, providing clear and accurate advice on admissions processes, CAS issuance, visa requirements and enrolment procedures, escalating complex cases where appropriate.
• Assist in planning and delivering virtual and programme-specific conversion activities in collaboration with academic teams, ensuring measurable impact and effective follow-up.
• Contribute to the development and distribution of tailored, market-specific messaging and digital content in partnership with Marketing, Recruitment and Communications colleagues.
• Record and manage applicant interactions accurately within CRM systems, supporting data integrity, campaign tracking and performance reporting.
• Work closely with Admissions, UKVI/CAS, Enquiries and International Recruitment colleagues to ensure a seamless, compliant and student-focused recruitment journey.
• Maintain awareness of key international markets and applicant behaviours, supporting recruitment events and identifying opportunities to enhance engagement and conversion performance.
  
  

Essential Requirements

• Educated to degree level and/or holding a relevant professional qualification.
• Experience of international student recruitment within the higher education sector.
• Good knowledge of marketing, customer relationship management, customer service or a related discipline.
• Experience of developing, delivering and evaluating multi-channel segmented CRM nurture and conversion campaigns.
• Strong working knowledge of CRM systems and marketing automation platforms (preferably Microsoft Dynamics), data capture tools and analytics.
• Understanding of the international recruitment journey and student application lifecycle.
• Excellent written and verbal communication skills, with the ability to explain complex processes clearly to different audiences.
• Strong analytical skills with the ability to interpret data and use insight to inform activity.
• Knowledge of UK data protection regulations and their application to CRM data management.
• Experience of building and maintaining effective working relationships and professional networks.
• Experience working with overseas recruitment teams and education agents.
• Experience supporting virtual events, webinars or digital engagement activity.
  
  

Desirable Requirements

• Experience of using AI tools or automation to enhance applicant engagement and operational efficiency.
  
  

For an informal discussion about the role, please contact Yusuff Kaffo, Associate Director International Recruitment, at yusuff.kaffo@bcu.ac.uk.

Further Information

If you want to be part of a team shaping the future of international recruitment at BCU, we’d love to hear from you.

Why not take a look at the interactive map that shows the facilities across campus.

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so and will be employed by Birmingham City University directly.

Please note that this post may be eligible for sponsorship under the Skilled Worker visa route if your individual circumstances enable this in accordance with the Skilled Worker visa rules. For more information on how the Skilled Worker visa rules may apply to you please visit: https://www.gov.uk/skilled-worker-visa 

Equality, Diversity & Inclusion

We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.

Further Details

Job Description

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OUR VISION

Birmingham City University is growing in quality and standing, with an academic STEAM agenda at the heart of our ambitions. We are transforming the lives of students and their communities, and want outstanding people to join us in taking us on the next stage of our exciting journey.

Our students learn through doing. They are empowered throughout their educational journey, achieving significant educational gain and personal transformation.

There has never been a better time to join us. Come and be part of the next exciting stage of our journey.

About Birmingham City University

At the heart of our 2025 Strategy is our mission is to enable our students to transform their lives and to achieve their potential. Through our education and research, and the roles our graduates go on to play in the world, we not only support individuals to transform their lives, but we also play a part in transforming society.

Located in the centre of the UK’s second city, we are a university with a long heritage of innovation and of making, dating back to our origins in 1843 when we were founded as the Birmingham Government School of Design.

Our heritage of making through innovation and its application through knowledge exchange, and of creative research and practice, today finds it expression in our STEAM agenda, in our research and enterprise, and in our commitment to challenge-based learning. Working across disciplines, and delivering impactful research and enterprise, interdisciplinarity is at the heart of the continuing transformation of our academic portfolio.

OUR STAFF COMMUNITY

Birmingham is home to a rich and diverse range of communities. Our students reflect this rich cultural mix, and we are continuing to work to make sure that this is also reflected in our broader university community.

Birmingham City University values the quality and diversity of our staff. Our staff and student community is defined by our core values, which outline who we are as a University and how we work with each other. Our core values are we create opportunity, we think differently, and we build community.

We are committed to equality, diversity and inclusion, continuously reviewing and improving our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.

We hold an Athena SWAN Bronze award in recognition of our commitment to improving employment practices for the advancement of gender equality.

Our University is located in one of the most culturally rich and diverse Cities in the UK, and it is our ambition to be the University for Birmingham and the surrounding region. The events of 2020 have highlighted the stark inequalities that Black, Asian and Minority Ethnic Communities face and we are committed to removing the institutional barriers that our staff and students face and improve the representation, progression and success of staff and students from all backgrounds within higher education. To demonstrate this, we have signed up to the Race Equality Charter to show our commitment.

Birmingham City University has been recognised for its progress on LGBT+ equality with a Gold award in the Stonewall Index and have entered the Top 100 Employers 2023 for LGBT+ inclusion. Meanwhile, we are Disability Confident (Committed) and are on an exciting journey to advance our University to progress through the Disability Confident scheme.

We are also a Mindful Employer, which means we are committed to supporting the mental health and well-being of our staff, and we have also signed up to the Mental Health Charter led by student mental health charity Student Minds. Furthermore, we are signed up to The Technician Commitment - a university and research institution initiative supported by the Science Council and Gatsby Foundation – aiming to ensure visibility, recognition, career development and sustainability for technicians working in higher education and research.

WORKING AND LIVING IN BIRMINGHAM

The youngest city in Europe with under-25s accounting for nearly 40% of the population, Birmingham is a city full of energy and enthusiasm and is a great place to live and work.

Based in the heart of England, the city is easily accessible by road, rail and air. Birmingham New Street station has recently undergone major redevelopment, while the city is at the heart of the high-speed rail network, HS2. HS2 will provide new rapid rail travel connecting Birmingham City Centre to London and the rest of the network from the new Curzon Street Station – adjacent to Birmingham City University’s City Centre Campus – and will be one of the most environmentally friendly stations in the world.

The city’s appetite for progression is boundless, and it has been championing innovation since the earliest days of the Industrial Revolution, reflected in Birmingham City University’s new STEAMhouse building which opened in October 2022 and is home to an inter-disciplinary community of entrepreneurs, businesses, academic researchers, and students offering a wealth of support to companies of all sizes to boost growth through innovation to address commercial and societal challenges.

Birmingham is brimming with great theatres, museums, the world-famous Birmingham City University Royal Birmingham Conservatoire, as well as beautiful historical buildings and the iconic Library of Birmingham. It also has amazing concert and sporting venues including Edgbaston Cricket ground, which Birmingham City University has a long-standing partnership with. It is also home to the Alexander Stadium, which is the stunning new home for Birmingham City University’s sport courses. The Stadium was one of the main event spaces for the Birmingham Commonwealth Games in 2022, which saw the eyes of the world on the city, and Birmingham City University staff and students played pivotal roles - including designing the official medals for winning athletes.

Birmingham’s vibrant dining scene offers something for all tastes, including Michelin star restaurants, Spiceal Street at the Bullring, the Chinese Quarter, and the famous Balti Triangle.

The city also provides a great place to shop, being home the Bullring and Grand Central, the luxurious Mailbox Birmingham and the world-famous home of British bling - the Jewellery Quarter, which is home to Birmingham City University’s School of Jewellery.

From Harvey Nichols, Selfridges and the beautiful arcades and independents, to the city’s historic markets in Digbeth, the shops in Birmingham offer a plethora of choice.

BCU Values underpin how we work in achieving the ambitions set out in our Strategy and Priorities, and are the principles that unite the way we work together and for our students.

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