Drive innovation in advertising technology by defining and leading the strategy for client-funded engineering initiatives. Partner with cross-functional teams to translate enterprise client needs into scalable platform capabilities. Establish a repeatable approach for delivering client-specific engineering work that maximises platform reuse, integration standards, and long-term maintainability.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.
Brandtech OS is The Brandtech Group’s “AI-inside” operating system for the world’s top advertisers - consolidating group technology and headcount into a unified, productised platform with a central P&L so we can scale technology revenue and create a defensible data moat.
This role owns the product model that allows enterprise clients to fund and deploy custom capabilities, integrations, and workflows that extend the platform into their marketing, data, and technology ecosystems. You will partner closely with Engineering, Client Leadership, Sales, and Services teams to translate enterprise client needs into scalable platform capabilities, ensuring that custom projects deliver immediate client value while strengthening the long-term platform.
Your outcomes:
- Enterprise Platform Extensions: Define and lead the strategy for client-funded engineering initiatives that extend Brandtech OS into enterprise client stacks - integrating with DAMs, CMSs, ad platforms, analytics systems, and internal tooling.
- Scalable Custom Engineering Model: Establish a repeatable approach for delivering client-specific engineering work that maximises platform reuse, integration standards, and long-term maintainability.
- Integration & Connector Strategy: Develop a clear roadmap for connectors, APIs, and integration frameworks that enable Brandtech OS to plug into the broader enterprise marketing ecosystem.
- Client-Funded Innovation: Partner with Sales and Client Delivery teams to shape engineering engagements that are commercially viable, strategically valuable, and aligned with the product roadmap.
- Platform Compounding: Ensure that custom work contributes back to the core platform wherever possible to turn one-off builds into reusable capabilities.
Scope & responsibilities:
Product Strategy for Enterprise Engineering
- Define the product strategy for custom engineering and integrations across Brandtech OS.
- Identify common enterprise integration patterns and translate them into reusable frameworks, connectors, and APIs.
- Balance client-specific delivery with long-term platform strategy, ensuring custom builds strengthen the core product.
- Partner with enterprise clients to deeply understand their marketing technology stacks and operational workflows.
Client-Funded Product Development
- Work with Sales and Client Delivery to scope enterprise engineering engagements.
- Ensure projects are clearly defined, commercially sound, and aligned with platform priorities.
- Translate client requirements into product specifications and engineering plans.
- Ensure that custom projects deliver measurable value to clients while expanding the platform’s capabilities.
Integration & Platform Architecture
- Own the roadmap for enterprise integrations across Brandtech OS.
- Define best practices for APIs, connectors, data pipelines, and system interoperability.
- Ensure that integrations are secure, scalable, and enterprise-grade.
- Create reusable integration frameworks that allow teams to deliver new connectors rapidly.
Execution & Delivery
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- Lead cross-functional execution across product, engineering, and delivery teams.
- Establish clear processes for scoping, prioritising, and delivering client engineering work.
- Ensure strong project governance, technical quality, and reliability across deployments.
- Balance rapid enterprise delivery with platform sustainability.
Commercial Partnership
- Partner with Sales, Client Delivery and Services teams to position enterprise engineering capabilities as part of Brandtech OS engagements.
- Help shape commercial models for client-funded engineering initiatives.
- Support enterprise deals that involve integrations, custom workflows, or platform extensions.
- Ensure strong collaboration between product teams and client-facing delivery organisations.
What success looks like:
6 months:
- Clear strategy and operating model for enterprise custom engineering.
- Established integration roadmap and framework for building connectors.
- First wave of client-funded engineering projects delivered successfully on the platform.
- Strong collaboration established between product, engineering, and client leadership teams.
12 months:
- Repeatable model for delivering enterprise integrations and platform extensions.
- Growing portfolio of reusable connectors and integration frameworks.
- Significant enterprise adoption driven by custom platform capabilities.
- Custom engineering work consistently reinforcing the core platform.
24 months:
- Brandtech OS deeply integrated into major enterprise marketing stacks.
- Client-funded innovation consistently generating new platform capabilities.
- A mature enterprise engineering model that scales across multiple global clients.
Your background
- 10 - 15+ years in Product Management, including senior or VP-level roles in B2B or enterprise software.
- Experience on custom engineering projects, building platform products with deep integrations into enterprise ecosystems.
- Strong understanding of APIs, integrations, and enterprise system architecture.
- Experience working closely with enterprise clients on complex technical deployments.
- Track record of balancing custom client work with scalable product strategy.
- Strong cross-functional leadership across engineering, commercial, and delivery teams.
- Experience working with AI-enabled products or data-driven platforms is a plus.
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You’ll thrive here if you are…
- Curious and adaptable in a fast-moving AI environment.
- A structured thinker who can bring clarity to complex enterprise requirements.
- Commercially minded, able to shape client engagements that create long-term product value.
- Collaborative and comfortable working across product, engineering, sales, and services teams.
- Resilient and optimistic when navigating enterprise complexity.
KPIs / Success Metrics
- Number of enterprise clients running custom platform integrations.
- Revenue generated through client-funded engineering initiatives.
- Client satisfaction with delivered platform extensions.
- Percentage of custom engineering work that becomes reusable platform capability.
- Growth of connector and integration library.
- Reduction in time to deliver new integrations.
- On-time delivery of enterprise engineering projects.
- Reliability and performance of integrations and platform extensions.
- Adoption of new integrations across enterprise clients.
Benefits:
- 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
- Health insurance / private medical cover
- Monthly stipend towards wellness, fitness, and learning and development
- Remote - work from anywhere in your home country
- Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
- Access to our Pencil office in The Shard, London for UK team
- Flexible working hours
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