Digital Marketing Optimization Specialist

synapsis global • Lisbon Metropolitan Area
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AI Summary

Join synapsis global as a data-driven Digital Marketing Optimization Specialist in Lisbon, executing high-level optimization solutions and strategies for high-value client needs. The role involves managing social media and search engine advertisements, analyzing campaign data, and providing data-backed insights. A minimum of 12 months of experience in digital advertising optimization and advanced Excel skills are necessary.

Key Highlights
Implement high-level optimization solutions and strategies for high-value client needs
Manage social media and search engine advertisements, with a primary focus on Google Ads
Create comprehensive keyword packs, manage bidding strategies, and provide data-backed budget suggestions
Key Responsibilities
Execute and manage digital marketing optimization strategies tailored to high-value client needs
Manage social media and search engine advertisements, with a primary focus on Google Ads
Create comprehensive keyword packs, manage bidding strategies, and provide data-backed budget suggestions
Monitor trends and analyze campaign data to generate meaningful insights and report on Key Performance Indicators (KPIs)
Technical Skills Required
Google Ads Excel Google products Google Search Network (GSN) YouTube
Benefits & Perks
Annual Base Salary: €23,000
Language Premium Bonus: €3,240 per year
Yearly Target Bonus: 5% of the annual gross base salary
Meat Allowance: €7.63 per workday
Transportation Bonus: €720 per year
Health & Life Insurance: Comprehensive plan including Family Plan (Spouse and Children)
Nice to Have
Relevant degree or certifications in Digital Marketing

Job Description


Digital Marketing Optimization Specialist


We are seeking a data-driven and detail-oriented Digital Marketing Optimization Specialist to join our team in Lisbon. In this role, you will be responsible for implementing high-level optimization solutions and strategies for our most valuable customers, ensuring their digital presence delivers maximum ROI through continuous analysis and strategic adjustments.


Key Responsibilities

Strategic Implementation: Execute and manage digital marketing optimization strategies tailored to high-value client needs.

Ad Management: Manage social media and search engine advertisements, with a primary focus on Google Ads.

Campaign Precision: Create comprehensive keyword packs, manage bidding strategies, and provide data-backed budget suggestions.

Product Expertise: Develop deep expertise across Google products, utilizing optimization techniques for the Google Search Network (GSN), Mobile, and YouTube.

Data Analysis: Monitor trends and analyze campaign data to generate meaningful insights and report on Key Performance Indicators (KPIs).

Requirements (Mandatory Skills)

Experience: Minimum of 12 months of experience in digital advertising optimization (Preferably Google, Facebook, TikTok, or other major platforms).

Language: Dutsch or Danish language skills (Native or C1 Level)

Technical Skills: Advanced knowledge of Excel and a strong analytical mindset.

Performance Metrics: A solid understanding of digital marketing KPIs.

Education: Relevant degree or certifications in Digital Marketing is a plus.


Work Schedule & Location

Schedule: Monday to Friday, 08:00 AM – 05:00 PM.

Location: Lisbon (Anjos Office).

Work Model: Hybrid schedule (subject to future updates).


Compensation & Benefits (C&B)

We offer a competitive package designed to support your professional growth and personal well-being:

Annual Base Salary: €23,000.

Language Premium Bonus: €3,240 per year.

Yearly Target Bonus: 5% of the annual gross base salary.

Total Estimated Monthly: ~€2,356.

Meal Allowance: €7.63 per workday (paid via meal card, net).

Transportation Bonus: €720 per year.

Health & Life Insurance: Comprehensive plan including Family Plan (Spouse and Children).

Contract Type: Permanent contract with a 180-day probation period.


Relocation Support

For candidates moving from outside Continental Portugal:

Bureaucratic Support: Assistance in obtaining NIF and NISS.

Housing: Assistance in finding accommodation based on candidate needs.

Relocation Bonus: * €2,000 (Gross) for moves from outside Continental Portugal.

€1,000 (Gross) for moves from outside the Lisbon Metropolitan area to Lisbon.


How to Apply:


Please submit your CV via LinkedIn or send it directly to yaren.minas@cbtalents.org


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