General Manager, Heavy-Duty Truck Dealership

Job Title: General Manager

Location: Madison, Wisconsin

Company: I-State Truck Center

I-State Truck Center is a premier heavy-duty truck dealership and service network representing Freightliner, Western Star, and other leading OEM brands across the Upper Midwest. Our Madison location is a high-volume, full-service dealership offering new and used truck sales, parts, service, leasing, and rental operations.

Position Overview

The General Manager is the senior leader of the Madison dealership and is fully accountable for all financial performance, customer experience, employee engagement, and operational excellence. This is a highly visible, entrepreneurial leadership role ideal for a proven dealership GM or an ambitious multi-department manager ready to take full P&L ownership of a multi-million dollar revenue operation.

Since 1957, Interstate Companies, Inc. has grown from one of the world’s first Detroit Diesel distributors into a dynamic, employee-owned organization that proudly serves the transportation industry. Today, more than 1,700 team members across our corporate office and five operating divisions—Interstate Assembly Systems, Interstate Bearing Systems, Interstate Energy Systems, Interstate Power Systems, and I-State Truck Center—live our “Pride in Service” promise every day.

The Role as General Manager, you are the face of I-State Truck Center in this market. You will lead all parts, service, and sales operations while building lasting industry relationships and delivering the exceptional customer experience that has defined our reputation for nearly 70 years.

Key Responsibilities

• Full P&L ownership – achieve or exceed annual revenue, gross profit, and net operating income targets.
• Lead all departments (New/Used Truck Sales, Parts, Service, Leasing/Rental, Finance & Insurance, and Administration).
• Develop and execute annual business plans, forecasts, and capital expenditure requests.
• Recruit, develop, and retain a high-performing leadership team (Sales Manager, Service Manager, Parts Manager, F&I Manager, etc.).
• Drive market share growth in both new and used truck sales while maintaining top-tier CSI and ESI scores.
• Oversee facility maintenance, appearance, and compliance with OEM image standards and all federal/state regulations (DOT, OSHA, EPA, etc.).
• Build and maintain strong relationships with key fleet customers, OEM representatives (Freightliner/Western Star/Daimler Truck North America), and vendor partners.

Looking to advance your Development & Programming career with relocation support? Explore Development & Programming Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.

• Champion a safe, ethical, and inclusive workplace culture aligned with company values.
• Actively participate in 20-Group and OEM council meetings and implement best practices across the dealership.
  
  

Qualifications & Requirements

• Minimum 5–10 years of progressive leadership experience in a heavy- or medium-duty truck dealership (Freightliner, Peterbilt, Kenworth, International, etc.).
• Proven full P&L management experience with annual revenues exceeding multiple millions.
• Demonstrated success, growing market share and improving profitability in a competitive commercial truck market.
• Strong financial acumen – ability to read and react to financial statements, absorb fixed operations, and maximize F&I penetration.
• Deep knowledge of truck sales cycles, parts & service absorption, warranty administration, and extended warranty programs.
• Exceptional leadership, coaching, and team-building skills with a track record of developing talent and reducing turnover.
• Excellent communication and customer-facing skills; comfortable presenting to large fleet customers and OEM executives.
• Proficiency with CDK, Pfizer/Procede, Karmak, or similar dealership management systems.
• Valid driver’s license and ability to maintain a Class B CDL (or willingness to obtain).
  
  

Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.

Preferred (Not Required)

• Prior General Manager or multi-department management experience at a Freightliner or Western Star dealership.
• Experience with TRAC leasing, PacLease, or commercial truck rental operations.
  
  

Compensation & Benefits

• Highly competitive base salary + performance-based bonus program (uncapped).
• Full benefits package including health, dental, vision, 401(k) with match, paid time off, and OEM training.
• Company vehicle will be provided.
• Relocation assistance is available for the right candidate.
  
  

Employee Benefits

• Competitive Wages : Earn what you’re worth with a strong salary and commission structure.

Interested in relocating to United State? Check out our comprehensive Relocation Jobs in United State page with detailed relocation packages and benefits.

• Tuition Assistance : Support for educational and career growth.
• Comprehensive Health Coverage : Health, dental, and vision plans starting the first day of the following month.
• Paid Time Off (PTO) : Begins accruing on day one of full-time employment.
• Holidays : 6 holidays plus 2 floating holidays per year.
• 401(K) : Company matching to support your future.
• Disability and Life Insurance : Long-term and short-term disability and life insurance provided.
• Healthiest You : Virtual healthcare access paid by Interstate.
• Pet Insurance : Coverage for your furry friends.
• Employee Discounts : Available on products and services.
• Employee Assistance Program : Free 24/7 access to guidance for life’s challenges.
• Health and Well-being Screening : Paid screenings for employees and their spouses.
  
  

Note : This job description is not exhaustive, and duties may evolve to meet business needs.

Interstate Companies is an Equal Opportunity Employer . We welcome all qualified candidates to apply by submitting a resume for consideration.

Apply Now : Join our team and lead field service excellence at I-State Truck Centers!