Quality Assurance and User Experience Specialist

Who are we?

Kulu is an AI startup, backed by some of the world’s leading investors including Antler (backers of Lovable and Airalo) and Redbus (backers of Cleo). We are building AI agents for software companies that run video calls with their users to get them onboarded. Imagine joining a Zoom call with an AI to help you get set up using a new piece of software - just share your screen and speak with the AI as it guides you through configuration.

Kulu is led by a rockstar founding team: Ed (CEO) - 1st PM at Teya ($1b+ valuation in 2 years) and one previous exit. Rio (CTO) - PhD in AI, specialising in computer vision. Oscar (CCO) - Former Head of Sales at multiple VC-backed companies.

Kulu has two offices: London - Commercial Office, and Bali - Product & Engineering Office. The founding team works from both locations.

Why this role exists

This role exists to own product quality and maintain exceptional standards across Kulu. This role will take a holistic view on quality. Yes you will be responsible for ensuring no bugs slip through to production however many important product issues are not strict bugs — they are moments where the experience feels confusing, unnatural, or misaligned with how real users behave in their tools and workflows. This role will take ownership of all of these areas, ensuring our product is reliable, bug-free, intuitive and suitable for our customers.

This role will systematically test the product end-to-end, try to break it, surface experiential issues, and identify capability gaps where the product cannot adequately support real-world user behaviour.

This role is based in Bali, with a relocation package available, and will start as a contract role with a clear path to full-time based on impact.

1. Manual & exploratory QA testing

Continuously and creatively test the product by actively imagining and simulating scenarios that could break it or degrade the user experience.

This includes testing across:

• Core user flows


• Edge cases and failure scenario


• Long-running or unusual usage patterns (e.g. extended sessions, repeated interactions)


• Different configurations, tools, environments, and devices (e.g. desktop vs mobile)

You are expected to:

• Think adversarially about how real users might use the product in unexpected ways


• Ask “what happens if…” questions and test those scenarios in practice


• Push the product beyond happy paths to uncover hidden weaknesses


• Actively try to break assumptions, not just verify expected behaviour


• Test both before and after releases to identify unintended side effects and behavioural drift

Examples include (but are not limited to):

• Staying in a live session for extended periods


• Asking the AI to handle complex, ambiguous, or high-stakes tasks (e.g. data migration, table or cell-level reasoning)


• Using the product in noisy, degraded, or imperfect conditions


• Switching devices or contexts mid-flow

2. Regression & release testing

• Validate new features and agent capabilities before they go live


• Re-test existing functionality after changes to ensure nothing degrades


• Verify that previously fixed issues do not reappear in new releases

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3. Clear issue reporting

Document issues in a way that makes them easy to understand and act on, including:

• Clear reproduction steps


• Expected vs actual behaviour


• Supporting evidence such as screenshots, videos, logs, or audio recordings where relevant

Categorise issues clearly, for example:

• Bug


• Regression


• UX / product issue


• AI behaviour issue

Work closely with engineering and product to ensure issues are well-understood, properly scoped, and actionable.

Additional responsibility: product & AI experience quality

Alongside traditional QA work, this role helps maintain a high bar for product clarity and human-like AI behaviour.

This includes:

• Flagging UX issues that are confusing, unclear, or unintuitive (even if technically working)


• Testing AI behaviour for: unnatural phrasing or tone, awkward timing or interruptions, and over- or under-explanation


• Calling out moments where “this technically works, but a real human wouldn’t do this”

Additional responsibility: capability gap discovery

While testing the product across different tools, integrations, and real-world setups, you will:

• Observe how users in different tools typically: onboard, configure products and learn features.


• Identify cases where our product cannot adequately support these real-world workflows


• Document capability gaps, focusing on: The user’s real behaviour and expectations, where the product falls short, and the impact on onboarding success or usability

Capability gaps are:

• Logged separately from bugs


• Summarised periodically (e.g. weekly)


• Reviewed with product leadership

Must-have

• Proactive, highly motivated working style

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• Ownership mindset - think of yourself as owning product quality


• Able to work independengly and drive value for the company with minimal guidance or supervision


• Strong attention to detail and patience


• Strong product and UX taste


• Curiosity and a desire to break things in realistic ways


• Clear written and verbal communication (English and Bahasa Indonesian)


• Ability to explain why something feels broken, confusing, or insufficient

Nice-to-have

• QA or product testing experience


• Experience with SaaS or AI-powered products


• Technical literacy (but not required to code)

We offer a competitive salary, high autonomy, and a team that moves fast and ships relentlessly.

You’ll work directly with founders + senior operators, with real ownership from Day 1.

This is not a “clock in / clock out” role. It’s a high-trust, high-output environment where we expect:

• strong judgment


• speed + attention to detail


• high standards


• deep ownership of outcomes


• and the willingness to do whatever it takes to win

In return, you’ll get the chance to build a product that can genuinely impact millions of people, and grow your skills faster than almost anywhere else.

Our Operating Principles:

• Always Be Hustlin’ – Move fast, outwork the competition, stay scrappy.


• Relentlessly Curious - Reason from first principles, question assumptions and explore better ways.


• Super Pumped – Show relentless enthusiasm and drive.


• Make Magic – Create experiences that delight customers.


• Obsess Over the Details – Perfect the product experience, no matter how small.


• Big Bold Bets – Think big, take risks and go after huge, transformative opportunities.


• Ownership is Key - Own the outcome, not just the task.

If you want to work at one of the most exciting technology companies in Bali, surrounded by A-players at the top of their game, please apply. We would love to meet you!

- Team Kulu 🚀