Marketing Specialist for Candidate Attraction in Latin America
We are seeking a Marketing Specialist to drive candidate attraction efforts across Latin America. The role involves managing social media presence, creating engaging content, designing visual assets, and running paid advertising campaigns. The ideal candidate will have experience in social media management, graphic design, and paid advertising.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Experts for Europe is a German-founded company that connects Colombian professionals (electricians, nurses, and truck drivers) with employers in Germany looking for qualified talent. We manage the entire process for candidates: recruitment campaigns, pre-screening, in-person interviews, technical assessments, a German language academy, relocation support, and family reunification assistance. Our work has a strong social impact, transforming the lives of workers and their families.
About the Role
We are looking for a Marketing Specialist to drive our candidate attraction efforts across Latin America. You will be the person responsible for making sure qualified professionals discover our program and apply. This is a hands-on role where you will manage our digital presence, create content, design visual assets, and run paid advertising campaigns to generate a steady flow of applicants.
Responsibilities
- Manage and grow our social media presence on LinkedIn, Facebook, TikTok, and other relevant platforms.
- Plan, create, and publish engaging content (posts, stories, reels, videos) to attract candidates.
- Design graphic assets for social media, ads, and other marketing materials.
- Set up, manage, and optimize paid advertising campaigns on Meta Ads (Facebook/Instagram) and other platforms.
- Monitor campaign performance, analyze metrics, and adjust strategies to maximize applicant volume and quality.
- Collaborate with the team to align messaging with recruitment goals and upcoming cohorts.
- Stay current on digital marketing trends, platform algorithm changes, and best practices.
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Requirements
- Proven experience managing social media accounts for brands or organizations.
- Hands-on experience creating and managing paid campaigns (Meta Ads required; Google Ads, TikTok Ads, or LinkedIn Ads are a plus).
- Graphic design skills with proficiency in tools such as Canva, Figma, Adobe Photoshop, Illustrator, or similar.
- Strong understanding of social media analytics and KPIs (reach, engagement, cost per lead, conversion rates).
- Intermediate English level (B1+) for communication with management.
- Based in Colombia.
- Self-motivated and able to work independently in a remote environment.
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Nice to Have
- Experience in recruitment marketing or employer branding.
- Basic knowledge of German or interest in learning.
- Video editing skills (CapCut, Premiere, or similar).
- Experience with CRM or marketing automation tools.
What We Offer
- Remote work (contractor agreement).
- Full-time dedication.
- Approximate salary: USD $1,500/month.
- The opportunity to be part of a project with real social impact, helping people build new lives in Europe.
Tipo de puesto: Tiempo completo, Freelance
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