Martech Director

Location: Italia (Full remote, con trasferte occasionali)

Tipo di contratto:Project 

Kotton è una marketing & technology consultancy che aiuta i brand a connettere strategia, dati e creatività per generare un impatto misurabile.

Lavoriamo su paid, owned e earned media, combinando la precisione del digitale con una forte comprensione del business. Il nostro approccio è integrato e orientato alla crescita.

Stiamo cercando un/a Martech Director per guidare le nostre capability di Analytics e Data in Italia.

Il ruolo combina competenza tecnica, leadership del team e sviluppo del business. Lavorerai a stretto contatto con i clienti per trasformare i dati in insight concreti, contribuendo allo sviluppo e alla crescita del team locale.

• Guidare e sviluppare i team Analytics e Data in Italia
• Deliverare soluzioni di analytics, data e cloud per i clienti
• Lavorare con i clienti per comprendere il loro business e tradurre i dati in azioni concrete
• Supportare la crescita commerciale attraverso pitch, proposte e contributo strategico
• Costruire e mantenere relazioni con partner chiave (es. Google)
• Garantire qualità e puntualità nella delivery dei progetti
• Essere il punto di escalation per clienti e team
• Supportare hiring, mentoring e sviluppo del team
• Monitorare performance, pipeline e risultati

• Forte esperienza in marketing analytics e data
• Esperienza pratica con strumenti come Google Analytics, BigQuery o simili
• Ottima conoscenza di SQL e di almeno un linguaggio (Python o R)
• Esperienza con strumenti di data visualisation (Looker Studio, Tableau, Power BI)
• Esperienza nell’analisi di media data (Google Ads, Meta, Campaign Manager, ecc.) e attivazione dei dati verso piattaforme advertising
• Capacità di semplificare analisi complesse in insight chiari e utili

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• Esperienza nella gestione o mentoring di team

• Esperienza con Google Cloud Platform
• Esperienza con dataset complessi e ambienti data enterprise

• Ambiente di lavoro flessibile e full remote
• Opportunità di crescita in un contesto dinamico e internazionale
• Collaborazione con clienti globali
• Un ruolo con impatto diretto sulla crescita del business in Italia

ENG. Version

Location: Italy (Fully Remote, with occasional travel)

Contract Type: Project

Kotton is a marketing & technology consultancy that helps brands connect strategy, data, and creativity to drive measurable impact.

We work across paid, owned, and earned media, combining digital precision with a strong understanding of business. Our approach is fully integrated and focused on growth.

We are looking for a Martech Director to lead our Analytics and Data capabilities in Italy.

This role combines hands-on expertise, team leadership, and business growth. You will work closely with clients to turn data into actionable insights while building and developing a strong local team.

• Lead and develop the Analytics and Data teams in Italy

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• Deliver analytics, data, and cloud solutions for clients
• Work closely with clients to understand their business and translate data into clear actions
• Support business growth through pitches, proposals, and strategic input
• Build and maintain strong relationships with key partners (e.g. Google)
• Ensure high-quality and timely delivery of projects
• Act as the escalation point for client or team issues
• Support hiring, mentoring, and team development
• Monitor performance, pipeline, and results

• Strong experience in marketing analytics and data
• Hands-on experience with tools such as Google Analytics, BigQuery, or similar
• Strong knowledge of SQL and at least one programming language (Python or R)
• Experience with data visualisation tools (Looker Studio, Tableau, Power BI)
• Experience working with media data (Google Ads, Meta, Campaign Manager, etc.) and activating data into advertising platforms
• Ability to translate complex analysis into clear, actionable insights
• Experience managing or mentoring teams

• Experience with Google Cloud Platform
• Experience working with large datasets and complex data environments

• Flexible remote working environment
• Opportunity to grow in a dynamic and international company
• Work with global clients across multiple industries
• A role with real impact on business growth in Italy