CRM Manager

CRM Manager | Gibraltar | On‑site

Please note that this role is based in Gibraltar five days a week. Relocation package available.

BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience.

BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.

Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.

Purpose Of The Role

As a CRM Manager, you will lead the development and delivery of CRM and retention strategies across multiple brands, ensuring campaigns are commercially effective, data‑driven and aligned with business objectives. You will oversee lifecycle activity, performance analysis and ongoing optimisation to support long‑term player engagement and value.

Key Responsibilities

• Leading the planning and execution of CRM and retention strategies across brands and customer segments.
• Overseeing the end‑to‑end delivery of automated, scheduled and ad‑hoc lifecycle campaigns.
• Analysing campaign and customer data to identify trends, opportunities and areas for improvement.
• Approving segmentation, content, offers and campaign setup to ensure quality and compliance.

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• Developing CRM plans aligned with key events, product milestones and player lifecycle stages.
• Managing retention budgets and contributing to test‑and‑learn activities that improve performance.
• Translating CRM insights into clear recommendations for stakeholders across the business.
• Supporting and guiding the Retention Executive, establishing clear objectives, processes, and performance expectations.
  
  

Skills & Experience

• Proven experience in online gaming within CRM, lifecycle marketing or retention.
• Strong commercial mindset with the ability to link CRM activity to business goals.
• Confident analysing performance data and transforming insights into actionable strategies.
• Proven experience managing CRM campaigns across multiple customer segments.
• Strong communication and stakeholder‑management skills across teams and seniority levels.

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• Experience mentoring or supporting team members is an advantage.
• Solid understanding of CRM journeys, segmentation, and retention mechanics in iGaming.
• Proactive, improvement‑focused mindset with strong attention to performance optimisation.
  
  

How We Hire

Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.

In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.

Relocation:

If you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live.

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