Tradeshow and Field Event Marketing Manager

Job Type

Full-time

Description

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements. You must be available five days per week during designated work hours. The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary.

The Tradeshow and Field Event Marketing Manager is responsible for developing and executing Paylocity’s event marketing strategy to drive brand visibility, pipeline generation, and revenue growth. This role leads the planning, execution, and performance measurement of an integrated event portfolio including tradeshows, field events, sponsorship activations, webinars, and virtual events .

Working cross-functionally with Sales and Marketing functions including Product Marketing and Marketing Operations, this role ensures events function as integrated go-to-market programs that generate measurable pipeline and support Paylocity’s broader marketing and sales objectives.

The ideal candidate is both strategic and operational, capable of translating business objectives into scalable event programs while managing complex logistics and delivering exceptional attendee experiences.

Key Responsibilities

Event Strategy & Portfolio Management

• Own Paylocity’s integrated event portfolio strategy across national tradeshows, field events, sponsorship activations, webinars, and virtual events, aligning the mix and role of each program to drive brand visibility, pipeline creation, and revenue impact.
• Use and analyze performance data, audience insights, and other metrics to prioritize high-value event opportunities and make annual recommendations (e.g., expand, optimize, or sunset programs) based on pipeline and ROI impact.
• Define clear business objectives and success metrics for each event (e.g., pipeline generated/influenced, meetings and demos, engagement, and revenue influence), and ensure measurement plans are established early enough to guide execution and optimize outcomes.
• Ensure consistent branding, messaging, and attendee experience across the portfolio by partnering with Sales and Marketing leadership to align events to go-to-market priorities and by establishing planning frameworks to deliver programs on time and on brand.
  
  

Demand Generation & Sales Alignment

• Partner with Sales, Demand Gen, and Marketing Operations to build integrated pre-event and onsite meeting-generation plans (targeting, outreach, lists, and SLAs), ensuring the right prospects are engaged before, during, and immediately after each event.
• In close partnership with Product Marketing and Demand Generation, develop and run virtual product showcases, demo webinars, and digital event experiences that support launches and solution education, driving attendance, engagement, and attributable pipeline.
• Equip Sales to maximize event ROI by delivering enablement and promotional toolkits, aligning event messaging/booth storytelling to active campaigns and product priorities, and ensuring tight coordination across lead capture, campaign attribution, and post-event follow-up to convert engagement into pipeline.
  
  

Program Management & Governance

• Own the operational operating model and governance for Paylocity’s Field Event program, defining how sales-led prospecting and relationship-building events are planned, budgeted, executed, measured and reconciled across segments and regions with differing priorities.
• Develop and maintain program standards, including guidelines, budget guardrails, approval workflows, vendor/venue best practices, and reporting requirements, to ensure policy compliance, brand consistency, and alignment to marketing objectives; provide hands-on guidance to sales teams to improve execution quality.
• Monitor participation, budget utilization, and performance metrics; partner with Marketing Operations to ensure accurate Salesforce campaign tracking and reporting; and continuously improve scalability, efficiency, and measurement through standardized processes and tools.
• Coordinate sponsorship entitlements, including ticket bank allocation and fulfillment for field events and suite-night scheduling for Regional Events, to ensure assets are used effectively and experiences run smoothly.
  
  

Event Experience & Production

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

• Lead end-to-end Tradeshow, Regional Event, Field Marketing execution—from planning and booth strategy through onsite delivery, ensuring timelines, staffing plans, and logistics are aligned to business goals and attendee experience standards.
• Manage and coordinate event partners (exhibit houses, production/AV, venues, shipping, and event technology) to deliver high-quality, consistent execution across programs.
• Negotiate vendor agreements and manage contracting and procurement/finance processes, ensuring appropriate terms, compliance, and delivery expectations.
• Develop and manage event budgets, tracking spend and reconciling costs to maximize program impact while maintaining financial discipline and reporting.
• Partner with Creative and Product Marketing to build compelling booth and event experiences that reflect campaign messaging and product storytelling, driving meaningful attendee engagement and experience.
• Oversee live event production and onsite operations (AV, staffing, transportation, run-of-show, and troubleshooting), proactively identifying risks and implementing contingency plans to protect the attendee experience and brand.
• Create or maintain scalable event playbooks and repeatable templates (budgets, run-of-show, speaker/staff briefings, staffing guides, and post-event retros), lead cross-functional readiness to ensure demos and messaging are prepared.
• Responsible for leading, developing, and advancing a team of 2–3 people, providing coaching, mentorship, and growth opportunities to build skills, elevate performance, and support long-term career progression.
• Partner cross-functionally with Sales, Marketing (Product Marketing, Creative, and Marketing Operations), and other stakeholders to align event strategy, messaging, campaign integration, and execution timelines—ensuring teams are prepared, communications are coordinated, and programs deliver a cohesive go-to-market experience.
• Travel to key events to lead onsite execution end-to-end, coordinating logistics and booth operations, preparing and directing staff, troubleshooting in real time, and ensuring a consistently high-quality experience for attendees, customers, and internal stakeholders.
  
  

Event Systems, Data & Salesforce Campaign Management

• Set up and govern event campaigns in Salesforce to enable accurate performance tracking and consistent reporting across the event portfolio.
• Own lead capture workflows and data quality from event platforms into CRM/Marketing systems; evaluate and administer the event technology to ensure reliable integrations, operational efficiency, and measurement-ready data.
• Build dashboards and reporting frameworks that measure event performance across the funnel for in-person and virtual programs—tracking key outcomes.
  
  

Event Analytics & Reporting

• Define measurement frameworks and KPIs for each program and analyze data and performance across in-person and virtual events to deliver clear post-event insights on engagement, conversion, pipeline impact, and provide future recommendations.
• Produce executive-ready reporting by tracking and reconciling event spend, summarizing results and learnings for leadership, and recommending portfolio optimizations and future investments based on performance trends and ROI.
  
  

Required Qualifications

Experience and Education:

• 5+ years of experience in event marketing, field marketing, tradeshow management, or experiential marketing.
• Bachelor’s Degree in Marketing, Business, Hospitality, Event Management, Communications or a related field preferred.
• Experience managing revenue-generating, multi-channel B2B event programs including in-person, hybrid, and virtual event formats such as demo webinars, product showcases, and digital customer engagement events.
• Experience working with cross-functional teams including marketing, sales, and product teams.
• 2+ years of experience supervising and mentoring new professionals, ensuring strong performance, personal growth, and building team morale
• Preferred experience at a B2B SaaS company
  
  

Skills

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Strong project and program management skills with the ability to manage multiple complex events simultaneously.
• Data-driven mindset with experience analyzing marketing KPIs and ROI.
• Excellent communication and stakeholder management skills, in addition to an Executive Audience.
• Ability to translate business objectives into event strategies, operational plans, and measurable success metrics.
• Strong vendor negotiation and budget management skills with the ability to balance financial discipline and event experience quality.
• Experience managing event technology ecosystems including CRM integrations, lead capture platforms, and event analytics tools.
• Ability to operate in a fast-paced, highly collaborative environment and remain agile with ever-changing business priorities.
  
  

Technical Proficiency

• Salesforce (campaign, report, and dashboard management)
• Wrike or other project management tools such as Smartsheet, Asana, Monday, etc.
• Event platforms such as Cvent or similar event technology
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to create highly visible, executive-ready presentation decks to demonstrate event portfolio strategy, objectives, logistics, and performance
• Familiarity with marketing analytics and dashboard reporting tools preferred
  
  

Personal Attributes

• Highly organized and detail oriented.
• Strategic thinker who can connect event activities to business outcomes.
• Collaborative partner able to work across diverse internal teams.
• Creative problem solver who thrives in dynamic environments.
  
  

Travel

• Up to 30% travel is required for events, site visits and program management, with occasional increases during peak periods
  
  

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

The base pay range for this position is $110,000 - $130,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.

Your personal data will be processed for recruitment purposes in accordance with our Notice of Privacy Practices for Job Applicants and applicable data protection laws.