Growth Data & Analytics Manager

Our real estate client is hiring a Growth Data & Analytics Manager for a part-time, fully remote freelance role. This will be about 20 hours/week, for 3-6 months with the chance to extend.

MUST have previous experience in the real estate space to be considered.

 

RESPONSIBILITIES:

• Build and maintain dashboards tracking the full funnel from web traffic to conversion orders.
• Analyze performance across organic, paid, email, social, and internal activation channels.
• Deliver regular insights and recommendations to product and marketing leadership.
• Support localized pilot markets (DC, Atlanta, Phoenix) with market-specific performance reporting.
• Translate complex data into clear, actionable insights for non-technical stakeholders.

Attribution & Measurement Infrastructure

• Implement multi-touch attribution models to determine which channels drive the highest-quality agents and homebuyers.
• Improve tracking accuracy across campaigns, landing pages, and localized market efforts.
• Maintain UTM structures, tagging frameworks, and data hygiene across all digital initiatives.

Funnel Optimization & Experimentation

• Develop and manage A/B and multivariate testing across landing pages, email flows, and in-product messaging.
• Identify UX friction points and collaborate with product to improve conversion rates.

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• Analyze recapture and re-engagement opportunities for leads already in the funnel.
• Recommend new strategies for internal agent activation and product adoption.
• Provide insights that guide prioritization of product and marketing experiments.

Email & Lifecycle Insights

• Analyze onboarding, activation, and retention email performance to identify optimization opportunities.
• Recommend segmentation strategies based on agent behavior, geography, and lifecycle stage.
• Partner with the campaign-focused marketer to test AI-driven messaging and personalization.
• Ensure Salesforce Marketing Cloud and Salesforce CRM data flows are accurate and actionable.
• Support development of recurring recapture and nurture strategies.

Marketing Technology & Data Operations

• Own analytics tools and integrations (GA4, Looker/Tableau/Power BI, Salesforce, marketing automation).
• Ensure clean, accurate data flow between marketing, product, and sales systems.
• Maintain lightweight but reliable measurement frameworks suited to a small, fast-moving team.
• Support ad-hoc data pulls, insights requests, and cross-functional reporting needs.

 

REQUIREMENTS:

• 5+ years in marketing analytics, growth analytics, marketing operations, or product analytics.
• Strong proficiency with analytics tools (GA4, Looker, Tableau, Power BI, or similar).
• Experience implementing attribution models and building multi-touch measurement frameworks.
• Hands-on experience with marketing automation and CRM platforms (Salesforce, Salesforce Marketing Cloud, HubSpot, etc.).
• Strong understanding of digital marketing channels (SEO, SEM, paid social, email, lifecycle).
• Ability to translate data into clear insights and strategic recommendations.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To
lmadden@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : LM10-1982056 -- in the email subject line for your application to be considered.
Lauren Madden - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 03/27/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

This job was posted on 03/27/2026 and is open for 60 days

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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