Marketing Operations Specialist

Wrapbook United State
Remote
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AI Summary

This role focuses on the execution layer of Wrapbook's go-to-market motion, specifically campaign operations, data hygiene, enrichment, and attribution within Marketing and RevOps. It requires hands-on experience with Marketo and Salesforce, strong data handling skills, and a systems-first mindset. The position offers growth from executing processes to designing and owning operational systems.

Key Highlights
Execute and maintain marketing campaigns in Marketo and Salesforce.
Build and maintain a marketing data hygiene system using programmatic enrichment.
Partner to operationalize and scale marketing processes through automation.
Key Responsibilities
Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels
Troubleshoot execution, data, and integration issues across marketing systems
Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen
Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay
Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting
Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data
Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation
Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity
Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency
Technical Skills Required
Marketo Salesforce Clay
Benefits & Perks
Unlimited Paid Time Off
Work from anywhere in Canada and USA
Health and Dental benefits
Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
Up to 2% matching RRSP / 401K
Learning and Development opportunities
Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Nice to Have
Experience using enrichment platforms (experience with Clay strongly preferred)

Job Description


About Us

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity

Wrapbook's go-to-market motion is maturing fast, and the daily systems behind it need to keep pace. This role sits inside RevOps, embedded with Marketing - close enough to the work to understand it, independent enough to build the infrastructure that makes it scale.

You'll spend most of your time in the execution layer: campaign ops, data hygiene, enrichment, and attribution. But the goal isn't just to run plays accurately - it's to learn how operational systems get designed, and eventually own that work. This is the right role for someone who wants to grow from executing processes to building the ones that make execution faster and more reliable.

What You’ll Do

Campaign execution and systems reliability

  • Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels
  • Troubleshoot execution, data, and integration issues across marketing systems
  • Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen

Data hygiene, enrichment, and attribution integrity

  • Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay
  • Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting
  • Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data

Process enablement and automation

  • Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation
  • Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity
  • Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency

What You'll Have

  • 3+ years of experience in Marketing Operations, Revenue Operations, or a technical GTM role
  • Hands-on expertise with Marketo and Salesforce in a production environment (Required)
  • Experience using enrichment platforms (experience with Clay strongly preferred)
  • Strong execution discipline with a track record of building campaigns accurately and at scale
  • Comfort working deeply with data, including segmentation logic, attribution dependencies, and system integrations
  • A systems-first mindset - you think in workflows, edge cases, and failure modes
  • Ability to work independently, exercise judgment, and adapt existing approaches to solve new problems

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

Benefits

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

  • Unlimited Paid Time Off
  • Work from anywhere in Canada and USA
  • Health and Dental benefits
  • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
  • Up to 2% matching RRSP / 401K
  • Learning and Development opportunities
  • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge To Fostering An Inclusive And Safe Workplace

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!

Compensation Range: $92.5K - $144.4K


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