Performance-Driven Designer

About The Company

Directive is a revenue-first marketing consultancy dedicated to serving B2B SaaS, enterprise technology, industrial, and commerce brands. Our approach centers on building visual systems that are not only visually compelling but also resilient under the pressures of performance channels and complex professional services positioning. We understand that our clients’ audiences, from CMOs to CFOs, demand marketing solutions that are both innovative and results-driven. At Directive, we prioritize performance and measurable outcomes, ensuring that every creative asset contributes directly to our clients’ growth objectives. Our team is composed of forward-thinking professionals committed to delivering strategic, data-backed marketing solutions that stand out in competitive landscapes.

About The Role

We are seeking a creative, curious, and ambitious designer to join our team and make a significant impact in performance-driven advertising. This role involves crafting visually engaging assets across multiple channels including LinkedIn, Meta, YouTube, and TikTok. The ideal candidate will be responsible for bringing ideas to life through static and motion graphics that capture attention and drive results. You will work closely with cross-functional teams to design and implement creative assets for A/B testing and optimization strategies, directly influencing business outcomes for our enterprise clients. This position offers an exciting opportunity to experiment, learn, and showcase your skills in a fast-paced environment where your work’s impact is measurable and meaningful. The role requires a proactive mindset, excellent communication skills, and a passion for performance marketing, with a focus on continuous improvement based on data insights and industry trends.

Qualifications

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO
• At least 1 year of experience in motion graphics creation
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools
• Strong portfolio demonstrating creative design work, including digital advertising assets
• Excellent communication and collaboration abilities for effective teamwork
• Knowledge of performance marketing metrics such as A/B testing, heat-mapping, and CRO analytics
• Experience designing for social media platforms like LinkedIn, Instagram, YouTube, and TikTok
• Ability to manage multiple projects simultaneously in a deadline-driven environment
• Interest in industry trends, AI, and automation tools that enhance marketing performance
  
  

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Responsibilities

• Design compelling static and motion creative assets such as ad sets, landing pages, and social media graphics backed by data insights
• Create motion graphics and short-form videos optimized for social media advertising platforms, ensuring adherence to platform specifications and attention spans
• Edit existing video assets into high-performing ad units tailored for different platforms and audience segments
• Collaborate with media and content teams to align creative assets with campaign goals and audience insights
• Maintain brand consistency across all static, motion, and video assets while adapting creatively for diverse platforms and target audiences
• Design and execute A/B tests and experiments using CRO tools like Optimizely, Unbounce, or Crazyegg
• Conduct user research, usability testing, and heat-mapping analysis to inform and validate design decisions
• Iterate and refine designs based on testing outcomes, data insights, and stakeholder feedback
• Manage multiple projects efficiently, providing regular updates and collaborating effectively with internal and client teams
• Stay informed about industry trends, emerging technologies, and best practices in CRO and user experience design
  
  

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Benefits

• Competitive salary range of $70,000–$80,000 USD annually, based in Canada, with potential variation depending on experience and skills
• Comprehensive medical, dental, and vision insurance plans for employees and their families, including a 100% employer-paid plan for the employee and a 50% contribution for dependents
• Wellness benefits such as mental health support through Spring Health, Headspace membership, physical therapy via Omada, and fertility support through Carrott
• Access to virtual workouts through Aaptiv and a complimentary One Medical membership for primary and virtual care
• Generous paid time off including unlimited PTO with a minimum of two weeks, paid holidays, your birthday off, and end-of-year recharge period (December 24 – January 1)
• Paid parental leave to support work-life balance and family growth
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus that increases with tenure and contribution
• Remote-first work environment with flexibility to work from anywhere in the US, with options for in-office collaboration in Irvine, California, or global locations where applicable
  
  

Equal Opportunity

Directive is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and welcome applicants of all backgrounds, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that a diverse team enhances our creativity and innovation, and we are dedicated to providing a work environment where everyone feels valued and empowered to succeed. Qualified applicants will receive consideration without regard to any protected characteristic.